Services

PR by Emma Goode

Managing Director

24 fingers Ltd

All publicity is good publicity right?

Wrong. Most brands, institution figureheads and politicians will have PR consultants to ensure that every aspect of their communication adheres to brand guidelines, creates a positive image and is as effective as it can possibly be – something that many celebrities and reality stars could learn from.

In a business sense, every communication is a potential lead. Even an interaction as innocuous as answering the phone will leave an impression on a potential client. Online, this reality is magnified further.

Quality PR, not quantity

Good publicists will generate quality coverage for clients, targeting relevant placement, link-building for SEO and promotion through journalists, bloggers, reviewers and vloggers.

Your desire for the latest iPhone is, in part, due to it being discussed favourably by the right people online, in social media forums, by relevant experts, popular bloggers and vloggers. It is also likely that these endorsements will have been thoroughly researched to appeal to the target market and planned to achieve the best conversions possible for the company responsible.

PR extends the reach of a brand. It goes hand in hand with knowing what is being covered in the media, understanding current trends in all markets then planning how best to capitalise on them to the brand’s advantage across all platforms. Good PR can help to foster a community and boost your reputation in places where it really matters. That said, not all publicity is good publicity. Understanding public attitudes at any given time is crucial for knowing when and what to present of your company. Get it right with 24 fingers’ support.

Book a discovery call with Emma to find out more.

Emma Goode

Managing Director

24 fingers Ltd

Hi. We’re 24 fingers, an award-winning digital marketing agency. We help small business owners who are all fingers & thumbs with their marketing to grow their brand. Founder Emma Goode is the proud Local Leader for Enterprise Nation in Essex. Whether it’s getting more leads from social, increasing brand awareness or engaging with your customers, our fingers can help add extra digits to your bottom line. We work with start-ups and companies both big and small, as well as individuals who need a helping hand navigating the ever-changing world of social media. We know how difficult it can be for businesses to keep up with all the algorithm updates. Coming from a copywriting and publishing background, our expert team of content creators also know just how powerful great content can be. Just ask the 26 million people who saw our ‘Nostalgia’ campaign for one of our clients. That was achieved without spending a penny on paid advertising too. Powerful stuff, eh? Whether you need an SEO strategy, help with social media management, advice on what to blog about, how to get more sales from social, or you fancy coming along to one of our practical social media training workshops, our hands are here to support you and your business, whatever stage you’re at. Click here to book your free Strategy Session.

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