Pay Per Click, otherwise known as PPC, is a way to target potential clients and customers through search engines. Adverts appear alongside the organic search engine findings and, if done properly, can deliver a tangible return on investment (ROI). It is unlike paid advertising in the ‘real world’ through billboards or newspapers which bring, at best, an educated guess about engagement. With PPC, you only pay when an engaged user clicks an advert.
Companies in every field are taking advantage of these marketing tools to promote their services and brands. Google AdWords has arguably the strongest reputation as a provider of PPC, but there are other valuable options. With high levels of competition, alternative platforms such as Facebook, Twitter and Bing can offer even better ROI.
Let 24 fingers create a marketing strategy that works for your brand and your audience, manage acquisition costs, identify the best platforms and ensure your brand message is consistent so you stay ahead in the race for space online.
Book a discovery call with Emma to find out more.