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Pipeline Innovation Planning

Pipeline Innovation Planning
Nick Rabin
Nick Rabin
Owner
Possibility?

Create your three-year innovation strategy by initially using the Possibility? ViSStA process with particular focus on innovation.

Phase 2 will take the strategy and turn it into projects that will deliver ideas borne out of insight and validated in readiness for launch.
 
Nick Rabin
Nick Rabin
Owner
Possibility?
 
Having worked in large packaged food and hospitality companies such as Cadbury, Premier Foods and Pizza Hut for over 25 years I can now bring my expertise to small businesses. I specialise in helping make companies customer focused by providing consumer or customer insight via affordable market research as a means to enabling effective marketing strategy, brand and company strategy, brand positioning and innovation. I can... Manage your consumer insight needs and help you become more consumer focused Develop your long term insight based strategic plan for your brand or company and turbo charge your growth Develop your innovation pipeline with insight based ideas and prepare for execution with thorough consumer validation Test your ideas in a robust but affordable way Plus - Idea Generation - Brand Positioning - Customer Closeness Programmes - Problem Solving Workshops - Concept Writing - Brand/Product Naming My ultimate purpose is to enable businesses to "do the right thing and do things right" for their current and future customers to enable genuine growth.

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