Marketing performance will often fumble without the right up-front investment in understanding your customers and building digital marketing strategies to engage effectively and drive results.
Cupolo, can help your business understand what motivates your buyers to buy, how to build long term trusted partnerships and align your offer and values in a way that resonates and drives digital revenue.
Understand what makes your customers tick.
Let’s face it, we’re not robots (yet) and largely make emotional decisions when we buy and use facts to help justify it. For B2B organisations, this process is complex, long and involves a lot of people. Cupolo helps you understand all the relevant people and to build personas of the key personalities involved in a purchase journey – their rationale to buy, what influences them and how best to align your marketing strategy and tactics.
The Science bit.
Every day, we make hundreds of decision choices. Many of these are commercial. These choices might appear to be freely made but psychologists have shown that subtle changes to the way products are positioned, described, promoted and marketed can radically alter how customers behave. We’ll show you how.
It’s all in the message.
Understand the power of our subconscious to persuade people to buy ethically. What type of stimuli the brain pays attention to, what gets filtered out and how to make your messaging more effective in your marketing tactics.
Building your brand and tell your story.
Understand how taking a behavioural approach to understand the why and how your customers buy can improve all aspects of marketing from pricing to promotions, from media to messaging to build your company’s brand.
The Marketing Plan.
You’ve done the hard work investing in understanding your customers, what makes them tick emotionally and practically, now use this knowledge to configure tactics and execute.