Services
 

Marketing Planning

Marketing Planning
Steve Paul
Steve Paul
Leadership Coach and Marketing Mentor
Cesura Business Mentoring and Coaching

Marketing planning is an essential process for businesses that want to promote and sell their products or services effectively. It ensures that marketing efforts and expenditure are focused, targeted, and aligned with the needs and buying intentions of the target market.

Marketing planning starts with understanding what are your most profitable market segments how to reach them.

Then the critical stage is developing a clear persona of the target audience - who they are, what information they need to make a buying decision, what and where are they influences, what is their price and service expectations .

Based on that we develop a winning competitive proposition for your product or service and determine the most effective positioning your brand so that you have a sustainable competitive advantage.
 
Steve Paul
Steve Paul
Leadership Coach and Marketing Mentor
Cesura Business Mentoring and Coaching
 
Steve is an experienced leadership coach and an expert mentor in branding, marketing, communications and digital. Steve has a wealth of practical hands-on marketing and sales experience gained by leading marketing and sales activities at Philips Electronics, IBM/Lotus, Harper Collins, The BBC. As Client Director and Head of Digital at a number of successful brand and digital agencies he has managed complex multi-disciplined teams delivering leading edge digital marketing solutions for clients.
 

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