I’m a results-driven Creative Director with a strong record of delivering innovative and impactful marketing campaigns. My expertise lies in creative leadership, strategic planning, and brand development, with a passion for driving business growth through compelling storytelling and engaging visual communication.As the Creative Director at Launch Digital Ltd, I lead a creative team in developing integrated marketing campaigns for a wide range of clients. I consistently create innovative concepts that align with client goals and resonate with target audiences. I manage every aspect of the creative process, from brainstorming to execution, while collaborating with cross-functional teams to ensure seamless project delivery. I also drive the evolution of the company's creative vision, setting best practices for design, copywriting, and user experience.In my role as a Board Director at the Ayrshire Chamber of Commerce, I provide strategic guidance to help foster the growth of the chamber and local businesses. I act as a liaison between the chamber and business community, promoting collaboration and offering insights during board meetings. I also represent the chamber at various industry events and am honoured to judge the Chamber Business Awards, contributing to the organisation’s visibility and reputation.As a Lecturer at Glasgow Caledonian University, I designed and delivered lectures on digital design with a focus on "design for change." I mentored students in their academic and professional growth, developing curriculum content that aligns with industry trends. Staying updated with the latest advancements in marketing and design allowed me to give students relevant, practical knowledge.In addition to my professional roles, I’m actively involved in charitable work. I contribute my time and expertise to various local organisations, including Launch Foods, which helps reduce food waste and feed children in Glasgow. I’ve organised fundraising events and campaigns, including the "Kilts Feed Kids" campaign, which was nominated for the Scottish Design Awards in the Design for Good category. I also sit on the Board of Trustees for Ayr Rugby Club promoting the club's vision of being an inclusive Club at the heart and the centre of the community and the values of Respect, Enjoyment, Achievement and Lifestyle. I also earned a nomination for the Creativepool Annual for my work on the Glencairn Glass campaign, "Don’t Destroy Your Brand."
