Britain Loves Baking came about when 3 brothers & food entrepreneurs lead by Greg Wixted, who helped his younger brothers set up and launch Love Food & More in Australia’s Northern Territory after the major supermarkets and meal solution companies closed their online operations in Australia at the start the global pandemic. Determined not to see their 10-year-old business go to the wall. They also saw the how not having food supplies left many locals in remote locations with limited access to food delivery. They felt and saw the huge social and business impact the pandemic has made in their local community from key workers to the elderly, local businesses, to farmers and villages, and decided to act on this situation . The older of the three a serial entrepreneur started engineering a multimillion $ business in 8 days. working with their amazing suppliers to build a hyper short sustainable supply chain. They worked with small and local producers and employed local people to create yummy and delicious food & grocery boxes made and delivered locally.