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How to Acquire your first Customers with Limited Resources

How to Acquire your first Customers with Limited Resources
Felicia Cheung
Felicia Cheung
Founder and Director
B2B Technology Sales

The cost and time taken to develop a strong and booming sales team takes months. 

With over 25 years as a technology investor and global sales experience in leading technology organisations ( Microsoft, Oracle, Danaher) I advise business owners and CEOs the urgent growth strategies to succeed in several sectors - SaaS, ESG, Edtech and Enterprise IT 

Frequent Opportunities I help CEOs with include :

How to set up 40% of total sales revenue from inbound leads

Gain early consensus from remote buying groups

Maximise time and resources with relevant and appropriate technology tools

Build high values sales within a niche business for maximum time ROI investment 

 
Felicia Cheung
Felicia Cheung
Founder and Director
B2B Technology Sales
 
An active technology investor across 4 countries for over two decades and a successful career in high growth business to business tech while based in Asia Pacific, I am now an active portfolio board advisor, owner of a global sales and marketing consulting business and angel investor, supporting venture to growth businesses in central London.  I have extensive senior experience in business development and account management, building high performance teams and leading sales and marketing performance for corporate and emerging technology service providers such as Microsoft Azure, Equinix, Oracle. Prior to leading cloud computing solutions, I also led sales at BTG Consulting (talent disruptor), Danaher (security) and Netscout (network performance). I draw on over two decades of experience of complex deal orchestration in high tech categories for international corporations across investment banking, healthcare and manufacturing. I have built teams motivated by the challenge of transformative business achievements with empowerment through engagement, inclusion and diversity. Current Positions: Advisor at Barclays Eagle Labs/Codebase and Techscaler ( UK ) Mentor at Bethnal Green Ventures (Impact venture capital firm in London ) Mentor at Set Squared ( Surrey Research Park )  Growth advisor to Securium ( online safety technology company in the UK)  Active Projects in UK/US/APAC Strategic advisor to scaleups 2M-5M GBP Revenue in SaaS, Enterprise IT businesses - preparing the founder and team for pre-seed to Series A  Expertise in developing growth for new technologies into new markets- planning and execution of systems, tools and resources Customer acquistion and retention with limited resources  Building effective ecosystems of business alliances and partnerships in any sector 
 

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