Elevate and Reposition your Brand

You have launched your business, and your business model or core offerings have changed. The industry you are in is rapidly evolving, and you are concerned that the current brand is headed toward being considered dull, uninspiring and outdated, especially compared to the competition. You feel your business name is overly literal or you have general identity problems or simply you have outgrown your own brand. It is time for you to consider updating and elevating your brand strategy!

Elevating your brand strategy isn't just about revamping your logo, colour palettes and catchy slogans. Updating and repositioning your brand requires careful planning and execution. Imagine your brand strategy like a compass, guiding all your marketing decisions in the right direction.

To create a strong brand strategy, you need to think about the bigger picture. Where are you today? What are your current strengths and weaknesses? What resonates with your customers? Have your customers changed? Where are future opportunities for growth? What are your business goals for the next 12, 24 and 36 months?

I will work with you through my signature 3 step strategic process:

AUDIT: I will conduct an audit of all aspects of the brand, category, market, customers and competition to identify any areas where the brand is not performing as well as it could be. I will redefine your ideal customer, and evaluate key opportunities and priorities for your brand.

REPOSITIONING AND ELEVATION: The second step takes us to redefine and elevate your brand foundation, your brand personality and the unique value that your brand brings to your customers: the sweet spot where your brand why, brand strengths and unique business expertise combine with the very thing your target customer is searching for.

DESIGN: In this final step of the process, we will develop your new brand identity, either working with our studio or with your designer of choice.