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Elevate and Reposition your Brand

Elevate and Reposition your Brand
Federica Ceresa
Federica Ceresa
Brand and Marketing Strategy Advisor
Federica Ceresa

You have launched your business, and your business model or core offerings have changed. The industry you are in is rapidly evolving, and you are concerned that the current brand is headed toward being considered dull, uninspiring and outdated, especially compared to the competition. You feel your business name is overly literal or you have general identity problems or simply you have outgrown your own brand. It is time for you to consider updating and elevating your brand strategy!

Elevating your brand strategy isn't just about revamping your logo, colour palettes and catchy slogans. Updating and repositioning your brand requires careful planning and execution. Imagine your brand strategy like a compass, guiding all your marketing decisions in the right direction.

To create a strong brand strategy, you need to think about the bigger picture. Where are you today? What are your current strengths and weaknesses? What resonates with your customers? Have your customers changed? Where are future opportunities for growth? What are your business goals for the next 12, 24 and 36 months?

I will work with you through my signature 3 step strategic process:

AUDIT: I will conduct an audit of all aspects of the brand, category, market, customers and competition to identify any areas where the brand is not performing as well as it could be. I will redefine your ideal customer, and evaluate key opportunities and priorities for your brand.

REPOSITIONING AND ELEVATION: The second step takes us to redefine and elevate your brand foundation, your brand personality and the unique value that your brand brings to your customers: the sweet spot where your brand why, brand strengths and unique business expertise combine with the very thing your target customer is searching for.

DESIGN: In this final step of the process, we will develop your new brand identity, either working with our studio or with your designer of choice.
 
Federica Ceresa
Federica Ceresa
Brand and Marketing Strategy Advisor
Federica Ceresa
 
Whether you need help building a clear Brand Strategy, better establishing your customer base, draft out marketing strategies and plans that will resonate with them more effectively than ever before, you are in the right place! I can help you identify and address any marketing challenge your business is facing, even if you’re a small business with no marketing team at all! I have spent my career building dozens of multimillion-dollar global brands. I started my first business at 23, creating and selling a streetwear brand. This led to a career in brand management and marketing excellence in global organisations, such as Mars, Pfizer, Lactalis, Johnson & Johnson and Diageo, which set me up to advise and coach clients on how to grow existing brands and build new brands from scratch. WHY WORK WITH ME? I help you step up your marketing by applying the winning strategies of the world’s greatest brands I have worked with for the past 17 years.

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