Editorials for your start-up or small business by Ian Hills

Ian is an award-winning marketer who's spent the last thirty + years championing a significant huddle of personality-laden underdogs in their single-minded quests to secure meaningful & disproportionate cut-through in an increasingly cluttered food & drinks marketplace. Having spent his formative years working for a variety of well-buffed 'blue chips' and threadbare start-ups, Ian learnt how to decipher/side-step/jettison traditional agency 'fluff' opting instead for simple, no-nonsense yet strategically sound pathways that allowed ambitious start-ups to enjoy significant breakthrough moments in an arena that still favours 'establishment' brands armed with imposing war chests. As someone who's spent time in sales and marketing functions, Ian has a well-rounded appreciations for the endless frustrations & dilemmas faced by so many well-meaning, fledgling businesses