Digital Marketing Strategy & Marketing Plans

I'm a sales, marketing, and business networking specialist. I'm also a copywriter and SEO specialist. I have worked in the digital sector for over 25 years. I believe that good planning is pivotal for sales success. I am also the author of the book 'Sales Before Marketing' - a book that explains why strong foundations, sales planning and human interaction are three very important elements for SMEs to consider early on. I help start-ups and SMEs devise affordable sales and marketing plans to help them grow. This includes planning strong sales foundations and well thought out sales and marketing strategies (offline and online). I also help people gain a better understanding of the sales process. In addition, I provide sessions to help people improve their sales skills and their business networking skills. I take a hybrid approach and look at both offline and online sales activity. Often there is an overlap. My high level of expertise and experience across traditional sales, and the different elements of digital sales, should make me a good choice for those who want to grow via sales and marketing. My primary focus is on is the importance of in-person activity combined with the development of good brand positioning and strong sales and digital foundations for B2B businesses - so key areas of focus are Brand Planning (basic elements) - which revolves around creating a good sales strategy taking the 'brand' into account - looking at areas like brand values, USPs, target audience. Strong sales foundations - looking at important factors such as service offerings, LinkedIn profiles, sales materials Sales Strategy - planning the initial sales strategy for offline and online activity Networking strategy and skills - 'networking effectively' is such an important area for B2B small business owners and I help people to do this. Social selling - using LinkedIn effectively in a more sales focused way - but without being pushy sales wise. Sales skills - learning how to do good pitches, hold good sales meetings etc Local marketing and media planning and buying - cost effective ways to promote effectively to a targeted audience Blog planning and writing and Digital PR For the past 10 years, I have worked within the small business sector. I have gained a very good understanding of the various sales and marketing challenges faced by SMEs. I also have in-depth knowledge and understanding of most of the different types of sales and marketing opportunities available. My USP is that I have extensive experience and expertise in lots of different areas of sales, marketing, and digital. I am also an SEO / inbound marketing specialist. This should make me a very good person to speak to in the first instance. I always look at sales, marketing, and digital activity from the angle of how these things can be done most effectively and also cost effectively. I run a small planning agency called brandplanning.co.uk . Through this, I provide sales, marketing, networking and digital / SEO consultancy to start ups and SMEs. My company also provides a range of competitively priced, sales focused digital and website planning services. It also delivers 'Brand Planning Days' which are full days tailored to your business where all the key areas listed are briefly covered to give you insight, information and ideas for progression. I also provide sales training and networking training. My company is extremely well connected with several small, specialist digital/ marketing agencies, so I can also work with clients to help plan and implement digital strategies cost effectively. My key areas of specialism are listed below:- Brand planning, traditional sales, traditional marketing, digital sales, networking skills, digital marketing, keyword research and planning, website planning, website development, content strategy & planning, blog plannning, copywriting, SEO, local search, social media (LinkedIn only), social selling (LinkedIn), PR, advertising, digital PR. I am also a speaker and provide a range of speaking options for business events.