Connect with Sally Chuku of Think Collectiv ltd for small business support on Enterprise Nation

Connect with Sally Chuku to grow your entrepreneurial network of start-ups and small business owners on Enterprise Nation.

Sally Chuku, Think Collectiv ltd | Enterprise Nation

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Sally Chuku

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Senior brand and marketing and training strategist focused on creating effective brands and impactful training by starting with insight - 20 years creative agency and consultancy experience.

Working with clients to help them to develop brands strategically to add commercial value to a business. I am focused on starting with the business goals, asking the right questions, uncovering insights and delivering focus to create commercial brand growth.

Diverse experience across brand and marketing strategy, discovery and direction:
&nbsp;-&nbsp;
&nbsp;- Helping charities connect with givers
&nbsp;- Directing brands large and small across brand strategy projects to find their brand voice and match brand to the business vision
&nbsp;- Supporting big corporates get the right message out at the right time to improve response and generate sales
- Bringing creative, seo, web, media and other experts on board to deliver.

Specific experience includes:

Defining journey maps, establishing research needs, working with data scientists, creating a focus for campaigns and directing brands including Argos, Illamsqua, FSB, Saffron Building Society, MasterCard Superdrug, Waitrose, Ikea, Dr Oetker, HTC, and HSBC to find their position and engaging customers and prospects across stores, digital and comms.

Strong industry connections - I have a deep understanding and experience of research methods, marketing, comms and brand models, personas and people, their journey through culture with brands, and a strong commercial focus.

My passion is for using insight to inspire simple solutions, problem-solving, and helping ensure the brand, marketing and business strategy work together.

&nbsp;Areas of expertise include:

- Training Audits and Strategy
&nbsp;- Business advice on brand focus
&nbsp;- Brand strategy
- Campaign strategy
- Positioning development&nbsp;
- Aligning creativity with strategy
- Marketing strategy
- Managing and directing third parties in the creative or media process
- Growth plan development
- Customer journey planning and personas
- Training
- Brand and marketing workshops

Sally Chuku

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