Connect with Cristina Russo of Humus4change for small business support on Enterprise Nation

Connect with Cristina Russo to grow your entrepreneurial network of start-ups and small business owners on Enterprise Nation.

Cristina Russo, Humus4change | Enterprise Nation

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Cristina Russo

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Over 30&nbsp;years in the accounting profession and a private employee controlled group of companies provides a unique blend of practice and commercial experience great for advising clients and providing a quality, cost effective accounting franchise.&nbsp;An FCA and CTA with over 30 years in the accounting profession and a private&nbsp;employee controlled&nbsp;group of companies provides a unique blend of practice and commercial&nbsp;&nbsp;experience great for advising clients and providing a quality, cost effective accounting franchise.&nbsp;&nbsp; Understanding and working within commercial business constraints enabling you to benefit from practical, technical advice on tax,&nbsp;year end&nbsp;accounts and business issues.&nbsp; At&nbsp;On&nbsp;The Spot, we use jargon-free explanations to solve the mystery of the difference between your day to day figures, those required for your&nbsp;year end&nbsp;accounts and your tax bill.

CEO and Founder

Lunch and Learn: How to franchise your business

Watch back: How to franchise your business

As Enterprise Nation's small business community manager, my role is to guide our members through every stage of their user journey, developing and improving their experience within the Enterprise Nation community, and arming them with the knowledge and resources they need to start and grow their business.&nbsp;&nbsp;

I have over 20 years of experience working in customer and B2B support. Having also managed a small business for many years, I understand the struggles that they face am passionate about helping them grow. I love to hear member success stories, particularly those in the food and drink sector.&nbsp;

Head of community

StartUp 2022

Get excited for the UK’s biggest start-up show of the new year by connecting with fellow attendees – everyone from aspiring and existing entrepreneurs to trusted small business advisers.

Not got your ticket yet? Register at www.enterprisenation.com/startup2021

&lt;p&gt;I started my career in journalism and was lucky that the content marketing revolution meant my particular skills - storytelling, audience engagement, creative idea generation&amp;nbsp;and so on - were soon in demand in the business world.&lt;/p&gt;

&lt;p&gt;From drawing out the heart of a brand&amp;#39;s message to creating powerful headlines and calls to action that drive... well, action... I help businesses stand back and ask the question, &amp;quot;So what?&amp;quot; It&amp;#39;s what separates indulgent copy from copy that hits the mark with target customers / clients and actually achieves a business goal.&lt;/p&gt;

&lt;p&gt;Quality and precision are central to everything I do and&amp;nbsp;I have brought together a team of skilled professionals who have the same&amp;nbsp;level of commitment to doing their jobs to the best of their ability every day.&lt;/p&gt;

&lt;p&gt;I&amp;#39;m also passionate about flexible working and wellbeing in the workplace and am 100% committed to making sure that I do everything in my power to ensure that Rin Hamburgh &amp;amp; Co is a great company to work for as well as with.&lt;/p&gt;

Director

Website Copywriting

Your website is your online representative. Every word, sentence and paragraph combines to create a lasting impression of your business. And that’s not all it has to achieve. As well as creating compelling copy to drive your brand message and objectives, we’ll also think about:
● Accessible copy layout - including subheads, bullets and pull quotes to maximise scannability on the page.
● Search engine optimisation (SEO) - working with you or your web team to include your chosen key words and phra

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