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Services
 

Business Strategist

Business Strategist
Elizabeth Solaru
CEO
Luxury Business Emporium

As a business strategist specializing in branding, I offer tailored services designed to elevate and strengthen the identity of your business. My approach combines in-depth market analysis with creative innovation to develop compelling brand strategies that resonate with your target audience.

Services include:

Brand Positioning: Defining and refining your brand's unique position in the market to stand out from competitors.
Brand Identity Development: Creating or refreshing brand visuals, including logos, colors, typography, and design elements that reflect your brand's personality.
Brand Messaging: Crafting clear and impactful messaging that communicates your brand's values, mission, and benefits to your audience.
Brand Strategy: Developing comprehensive strategies to enhance brand awareness, build customer loyalty, and drive business growth.
Brand Consistency: Ensuring consistency across all brand touchpoints, from marketing materials to customer interactions, to reinforce brand recognition and trust.
 
Elizabeth Solaru
CEO
Luxury Business Emporium
 
Elizabeth Solaru is a multi award-winning luxury business consultant, author, and world renowned cake artist. As the CEO and Founder of the Diversity in Luxury Awards, she is a pioneering voice advocating for inclusivity and representation in the luxury sector.An ex microbiologist and headhunter who ran job hunting workshops for C suite executives, she began her luxury business journey as a celebrated cake artist, earning international acclaim for her innovative designs and impeccable craftsmanship. Her clients include UHMWIs and royalty. Her creative talent and business acumen led to a successful transition into luxury consulting, where she now advises brands on how to navigate the complexities of the luxury market.Her latest book, The Luxpreneur: How to Start and Build a Successful Luxury Brand has been described as  "the blueprint for a luxury business" and a "must read for those interested in working in the luxury industry"Elizabeth has been named as one of the world's Masterful 100 and has been featured on the BBC, Channel 4 and Sky TV. She has spoken in business schools and on some of the most exclusive luxury business stages, including JP Morgan and The Inner Circle Experience.In addition to her consulting work, Elizabeth is passionate about mentorship and is dedicated to empowering the next generation of luxury professionals.
 

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