Connect with Business Development of Stuart Young Consultancy for small business support on Enterprise Nation

Connect with Business Development to grow your entrepreneurial network of start-ups and small business owners on Enterprise Nation.

Business Development, Stuart Young Consultancy | Enterprise Nation

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Stuart Young > Marketing > Standard service > Business Development 

Stuart Young

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Business development requires knowledge of what the market wants or needs and marrying that with the business products and/or services. Finding new complimentary offers and/or new markets is key to growth.

I’m Stuart Young, an experienced manager of people and businesses having managed multiple design studios, a large print company and my own SME consultancy in the past 30+ years. In the last few years I have helped deliver clarity via SME executive coaching helping with direction, strategy and growth.

I also have a good understanding of marketing principles.

I help SMEs define issues, create solutions and apply the steps to get clearer about their goals and how to achieve them.

Managing Director

Business development requires knowledge of what the market wants or needs and marrying that with the business products and/or services. Finding new complim...

It&apos;s a tough vocation being an entrepreneur and owner of your own business however, the rewards both emotionally, financially, professionally, and your impact on other humans, can be rich and satisfying. There are highs and lows and my job is to help you smooth the ride providing consulting services focusing on specialists areas that will impact everything you do - knowing your customers, what makes them tick, aligning your offer and values in ways that always resonate, that builds long-lasting relationships and drives digital revenue.
B2B buyers have evolved. They no longer just purchase, they subscribe to your values, the brand experience you offer as well as product &amp; pricing fit. They want trusted partnerships, not just suppliers. Investing in marketing tactics can very often fumble without the right up-front investment in understanding your customers, building emotional connections, telling your story, getting the right technology in place and optimising engagement throughout the buyer and customer journey. After 25 years of bringing up kids, providing a safe and secure home for my family, my motivations and &quot;North Star&quot; are quite different moving forward. If you want to build your business and need to lean on someone who has been at the forefront of marketing digital transformation and want access to know-how, essential tools and tricks that will underpin every aspect of how you go-to-market, I can help.
The added benefit, I have a great network or equally professional and gifted colleagues spanning the whole spectrum of what it takes to do effective marketing so if I don&apos;t know it, I know someone who does.
Here&apos;s the &quot;professional low-down and career highlights&quot; blurb.
I&apos;m a versatile and experienced Director and Board Advisor who has passionately followed and been highly active in the transformation of B2B marketing and sales over the past 14 years supporting scale-up to large corporate businesses. Experienced across multiple sectors principally hi-tech manufacturing, technology, media, fintech, education and professional services. I offer a proven track record of supporting ambitious senior marketing, sales and c-suite executives to challenge, navigate, question and adopt modern transformational strategies to create and accelerate growth.
Business strategist and real-world cross-functional tactical execution leader leveraging business &amp; technical acumen to challenge complex growth stage issues
A specialist in the essential digital sales &amp; marketing components to drive revenue. I can help you..
<ul>
<li>Understand your customers first (deal cutomer profiles &amp; personas), what makes them tick and how to create solid GTM plans (buyer journey mapping, messaging, content planning, integrated campaign planning).</li>
<li>Thinking about buying technology? I can help you Identify the key business priorities that warrant investment in technology before you spend a penny!</li>
<li>How to create the most appropriate and effective technology ecosystem to drive digital engagement, sales &amp; growth</li>
<li>Avoid the traps that can lead to technology failure</li>
<li>Marketing &amp; sales technology consulting experience includes Folloze, Drift, 6Sense, Bombora, Salesforce, Oracle Marketing Cloud, Outreach, Turtl, Adobe, Bombora, Hubspot and more</li>
</ul>
EXAMPLE SENIOR LEADERSHIP ADVISORY ROLES
Global Automation Vendor: Advisor to global marketing leadership team. Tech stack investment strategy &amp; optimisation, campaign performance analysis, strategic service &amp; team investment, change management, creating a data-driven culture and using data analysis to make decisions
Global Industrial Solutions Vendor: Advisor to global marketing &amp; sales leadership teams on cross-channel digital programme conversion optimisation and account-based marketing/sales programmes. Tech stack audit, optimisation and investment strategy including conversational marketing &amp; sales (chatbot) strategy, programme delivery, sales onboarding &amp; enablement.
Global Colocation &amp; Data Centre Provider: Advisor to EMEA marketing &amp; sales leadership teams on tech stack optimisation, technology investment strategy and multiple marketing operations programme delivery – integration, analytics, chat strategy, ABM, lead nurturing &amp; lead scoring, sales &amp; marketing alignment.
BOARD ADVISORY ROLES
Sales Directorships at two, top five global technology corporations (SaaS application products)
Managing Director, Board Advisor, Marketing Consultant, global B2B marketing agency
Business Director, Board Advisor, Marketing Consultant , UK B2B marketing agency
Sales Director, global SaaS technology scale-up (EMEA growth-IPO-Acquisition)
Partnership Lead for numerous US SaaS scale-ups breaking into EMEA

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For more than 20 years, the Company I founded worked with 67% of the top 100 brands and retailers in UK. And across a further 26 Countries. Clients have included: Lindt &amp; Sprungli, Unilever, Imperial Tobacco, Anheuser Busch, The Post Office, Asda, Tesco, and Pladis Global.

My unique understanding of behavioural science, consumer psychology and shopper behaviour has empowered world famous businesses to grow share by creating more positive and engaging customer experiences.

In summary, I&apos;ll help you communicate with your customers more effectively to grow your business performance using proven psychology.

After 20 years setting up and runnnig my business, I successfully sold it in September 2019 and now concentrate on helping others reach and surpass their own business aims and objectives.

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Improve sales with industry-leading research that will create positive, more engaging brand and retail experiences.

The real &apos;why behind the buy&apos;. Your customers are the beating heart of your business and our intuitive approach has been designed to deliver unparalleled consumer insight. Every customer is an individual. Our specialist understanding of consumer and shopper behaviour will empower your business to create positive, more engaging communication, leading to more sales.

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Are you keen to see your cutting-edge tech ideas come to life? You&apos;re in the right place!
Hey there! I’m Mardien, the Founder of Today Consultancy Ltd.
I founded this consultancy because I noticed something troubling: many businesses struggle to bring their digital and data products to market successfully. They often lack the specific expertise or resources needed, and hiring full-time isn&apos;t always the solution.
That’s where Today Consultancy Ltd steps in. 
With nearly two decades in market research and over 12 years specializing in digital solutions, apps, and data products, I&apos;ve learned how to turn ideas into reality. My dedication to industry standards is evident in my contributions to initiatives like the Market Research Society’s Data Quality program.
At Today Consultancy Ltd, we&apos;re here to help your business thrive in the digital world.
We specialise in guiding businesses through the process of building commercially successful digital and data products. 
From validating your idea to crafting top-notch digital solutions, we&apos;ve got you covered.
Whether it&apos;s apps, dashboards, bots, or anything in between, we have the skills and experience to bring your vision to life.
And that’s not all! 
We&apos;ll even handle tasks like designing your website and managing your SEO, ensuring your new digital venture gets the attention it deserves.
Don&apos;t let your ideas gather dust. We are here to help you turn them into reality.
Imagine a future where your company’s digital products aren’t just surviving, but thriving.
Did you know that a staggering 95% of new digital products launched each year fail? Why?
Because they lack a clear strategy and direction. To avoid becoming part of that statistic, you need:
- A solid product strategy aligned with your company&apos;s goals.
- A roadmap that incorporates feedback from your team and customers.
- A digital product that keeps customers coming back for more.
- A plan to create an environment where your product can grow.
- A strategy to maximize your assets, whether it&apos;s data or technology tools, for increased efficiency and revenue.
Stop worrying about the direction of your product. Let us guide you from idea to revenue.
Let’s work together to bring your innovative ideas to life, starting Today.

Founder and Lead Consultant

Mardien Drew

Are you keen to see your cutting-edge tech ideas come to life? You&apos;re in the right place!
Hey there! I’m Mardien, the Founder of Today Consultancy Ltd.
I founded this consultancy because I noticed something troubling: many businesses struggle to bring their digital and data products to market successfully. They often lack the specific expertise or resources needed, and hiring full-time isn&apos;t always the solution.
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