Services

Let's Develop your Strategy

Director

Bespoke Advantage

Brand strategy can be a crucial part of defining and creating your strategic plan and building a solid foundation for your business.

It provides a steer on your vision, mission, brand values, USP. It considers your product, pricing, positioning. It identifies who your customers and your competitors are. It helps you to set your goals and objectives, and to define how you are going to achieve this. Most importantly it outlines your cash flow forecast and your sales.

When developing a brand for the first time, it is imperative to bringing your vision to life. As an existing business, it is something you should be creating year in, year out as you set milestones for the future growth of your business.

Get in touch to discuss how we can support you.

Janet Milner-Walker

Director

Bespoke Advantage

I am fortunate to have had the opportunity to work across an industry as dynamic as the beauty industry and to have gained first-hand experience working for contract manufacturers, beauty brands, retailers, distributors and travel retailers. Having studied a MA in Strategic Marketing and a Diploma in Purchasing and Supply Chain Management I built my career in beauty buying, product development and marketing and I have been a Global Product Director for Crabtree & Evelyn; Head of Beauty, Buying & Merchandising, Harvey Nichols, Dubai; Beauty Buyer for M&S, Boots and Body Shop. With 20 years' practical experience in the industry I have created beauty brands for companies. Launched brands including Estee Lauder, Chanel, Crème de La Mer into stores. Developed marketing and buying strategies to grow brands in-store, online, in duty free and across international markets. Passionate about working with people to build their business I decided to draw upon my strategic experience working for large retailers and multi-national companies to found Bespoke Advantage. Since then it has been exciting to strategize, innovate and collaborate with newly founded businesses and established companies across the beauty, spa and wellbeing sector. Do you have something in mind? I would love to hear from you.

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