Brand Optimiser

Jarmila Yu is the Founder and Managing Director of YUnique Marketing, an award-winning strategic marketing consultancy, and works with ambitious entrepreneurs and business leaders as a Consulting CMO + Business Growth Mentor. She has spent 30 years building brands and growing businesses, from start-ups and challenger brands to some of the world’s largest organisations. Today, she brings that experience within reach of SMEs, helping founders and CEOs gain the strategic clarity, marketing leadership and commercial focus they need to successfully grow, scale and exit valuable businesses. Jarmila typically works with business leaders at important turning points in their journey, whether they are looking to accelerate growth, strengthen their positioning and brand, build a stronger sales and marketing capability, attract investment, scale or prepare for exit. Through The CMO Advantage™, Jarmila brings senior strategic marketing leadership and an outside-in perspective to help leaders step away from tactical guesswork, make better decisions and align the levers for growth. Her Growth Framework connects Strategic Clarity → Market Momentum → Scalable Growth, turning business ambition into focused action and implementation. Backed by YUnique Marketing’s trusted network of experienced specialists, Jarmila can also bring in the right expertise at the right time, giving SMEs access to strategic leadership and implementation capability without the overhead of building everything in-house. Clients have achieved significant outcomes including raised market profile, increased sales pipeline, stronger positioning, investment attraction and successful business exits, as well as greater clarity, confidence, alignment and momentum. Jarmila is a globally ranked Top 100 CMO, Top 50 Business Adviser, Chartered Marketer and multiple award-winning Business Mentor. She is a Fellow of the Chartered Institute of Marketing and Institute of Data & Marketing, a Liveryman of the Worshipful Company of Marketors, an accredited mentor with the Association of Business Mentors, an experienced Chair, speaker and Honorary Fellow of Royal Holloway, University of London. Supporting the Enterprise Nation community Jarmila has been actively supporting Enterprise Nation and its community of entrepreneurs and small business owners since 2019. She is proud to be Local Leader for Surrey, Berkshire and Hampshire, as well as an Adviser Level member, sharing her experience and expertise to help business owners unlock their growth potential. As Local Leader, Jarmila hosts monthly online Small Business Meetups and in-person events, bringing entrepreneurs across the region together to connect, share experiences, learn from one another and build valuable relationships. She is a passionate champion of entrepreneurs and SMEs and believes strongly in the power of community: creating opportunities for business owners to find their tribe, benefit from different perspectives and know that they don't have to navigate the entrepreneurial journey alone. Jarmila’s mission is to give ambitious entrepreneurs the strategies to grow, scale and exit valuable businesses. If you're building a business in Surrey, Berkshire or Hampshire, come and join the Enterprise Nation community, Jarmila looks forward to meeting you.