Loading profile data...

Loading profile data...

Services
 

Crafting your Brand indentity

Crafting your Brand indentity
Janet Milner-Walker
Janet Milner-Walker
Director
Bespoke Advantage

Every brand needs a brand identity. What does this mean?

An identity is a set of tools or elements used by a company to create a brand image. A brand image is a customers’ perception of the brand consisting of various associations related to it and memories about interacting with it. An identity and its elements stem from a company’s mission, brand value proposition, long-term goals, competitive position on the market, and relevance to the values and interests of your target audience. These factors have a foundational nature and, in the branding process, describe what a company wants to communicate.

Creating a strong brand identity should help you to:

Attract the right customers.
Build trust and your credibility with your customers.
Provide you with a distinctive point of difference.
A strong identity needs to work for everyone, both your internal team (e.g., brand ambassadors, content creators) and the people who will interact with it (e.g., customers

Looking for support with your brand identity? Get in touch to discuss how we can support you.
 
Janet Milner-Walker
Janet Milner-Walker
Director
Bespoke Advantage
 
I am fortunate to have had the opportunity to work across an industry as dynamic as the beauty industry and to have gained first-hand experience working for contract manufacturers, beauty brands, retailers, distributors and travel retailers. Having studied a MA in Strategic Marketing and a Diploma in Purchasing and Supply Chain Management I built my career in beauty buying, product development and marketing and I have been a Global Product Director for Crabtree & Evelyn; Head of Beauty, Buying & Merchandising, Harvey Nichols, Dubai; Beauty Buyer for M&S, Boots and Body Shop. With 20 years' practical experience in the industry I have created beauty brands for companies. Launched brands including Estee Lauder, Chanel, Crème de La Mer into stores. Developed marketing and buying strategies to grow brands in-store, online, in duty free and across international markets. Passionate about working with people to build their business I decided to draw upon my strategic experience working for large retailers and multi-national companies to found Bespoke Advantage. Since then it has been exciting to strategize, innovate and collaborate with newly founded businesses and established companies across the beauty, spa and wellbeing sector. Do you have something in mind? I would love to hear from you.  
 

Start your business journey today

Take the first step to successfully starting and growing your business.