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Crafting your Brand indentity
Every brand needs a brand identity. What does this mean?
An identity is a set of tools or elements used by a company to create a brand image. A brand image is a customers’ perception of the brand consisting of various associations related to it and memories about interacting with it. An identity and its elements stem from a company’s mission, brand value proposition, long-term goals, competitive position on the market, and relevance to the values and interests of your target audience. These factors have a foundational nature and, in the branding process, describe what a company wants to communicate.
Creating a strong brand identity should help you to:
Attract the right customers.
Build trust and your credibility with your customers.
Provide you with a distinctive point of difference.
A strong identity needs to work for everyone, both your internal team (e.g., brand ambassadors, content creators) and the people who will interact with it (e.g., customers
Looking for support with your brand identity? Get in touch to discuss how we can support you.
An identity is a set of tools or elements used by a company to create a brand image. A brand image is a customers’ perception of the brand consisting of various associations related to it and memories about interacting with it. An identity and its elements stem from a company’s mission, brand value proposition, long-term goals, competitive position on the market, and relevance to the values and interests of your target audience. These factors have a foundational nature and, in the branding process, describe what a company wants to communicate.
Creating a strong brand identity should help you to:
Attract the right customers.
Build trust and your credibility with your customers.
Provide you with a distinctive point of difference.
A strong identity needs to work for everyone, both your internal team (e.g., brand ambassadors, content creators) and the people who will interact with it (e.g., customers
Looking for support with your brand identity? Get in touch to discuss how we can support you.
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