Award Winning - consultancy on How to WIN Awards by Denise O'Leary

Award Winning - consultancy on How to WIN Awards by Denise O'Leary
Denise O'Leary
Managing Director

WINNER - How to Win Business Awards Book £14.99

Many business owners and small businesses dream of the profile they could create and look on in admiration at other award winners.

They wonder how they can achieve that success for themselves and their business.

These tips are based on the book WINNER – How to Win Business Awards, written by multi-award winner Denise O’Leary who, as her day job, helps her clients win major bids and pitches.

Lack of confidence is an often-cited problem for small businesses alongside limited time and resources. They are keen to understand what benefits will be derived from winning awards, based on tips from prior winners and judges and, just as importantly, they also need to know what to avoid.

The process for winning awards is very similar to Denise’s proven formula for winning bids – each award entry needs to be treated as a bespoke marketing campaign.

In easy to understand chapters, the book takes the potential award winner on a journey to success. Starting from ‘Has my company got what it takes to win awards’, right through to ‘How to make your entry stand out’ and ultimately ‘what you can expect from an awards ceremony.’


We include ‘real life’ tips from winners and what they have included with their entries in order to get winning appeal. Also important are the hints from awards judges as to what they look for when assessing an entry, what they award points to, and also what they don’t like to see. All stages of the process are explained and then supported with ‘top tip’ graphics to summarise the learning. This is fully reinforced by exercises for the reader to capture key aspects of their business story as they progress, making entry in the future so much easier.


The book has additional insight from a business psychologist on why award entry can provide validation for yourself and your business. He explains the influence of the individual’s attitude to risk, how to exploit the personality traits of a winner, and how the psychological process of entry can improve your attitude towards your business to drive further success


A whole summary chapter is also presented at the end of the book, to act as a practical reminder when the reader is in the actual entry process, covering of all the elements to be considered.


Winning an award has numerous benefits for your business and there is an award for everyone. Awards enable you to:

  • Gain competitive advantage
  • Achieve independent validation
  • Generate free PR
  • Boost team morale
  • Secure trust in your business


What award types are on offer? There are awards of every description!

  • International and national
  • Regional and local
  • By sector, e.g. construction
  • By role, e.g. architect
  • By demographic, e.g. gender


Denise O'Leary
Managing Director
Purpol Marketing provides marketing director level expertise on a ‘pay as you go’ basis making professional advice tailored and affordable. They are experts in all areas of marketing and specialists in PQQ and Bid management.

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