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Google Analytics 4 Migration

Google Analytics 4 Migration
Emma Haslam
Emma Haslam
Founder
Borago Insights

Everyone using Google Analytics is having to upgrade to the new Google Analytics 4 by 1st July 2023.

We can help with your migration by:

    •    Setting up GA4 Properties within your Google Analytics account

    •    Working with your developers to implement any new code, such as ecommerce tracking

    •    Setting up GA4 versions of your tags in Google Tag Manager if you're using it

    •    Updating any Looker Studio dashboards to report from GA4 as well as historical data from your current Universal Analytics
 
Emma Haslam
Emma Haslam
Founder
Borago Insights
 
I'm the Founder of Borago Insights, a data analysis consultancy specialising in organisations doing social impact work. We empower social enterprises through data to do more good. Borago was born when during one of my kennel shifts at Battersea Dogs & Cats Home I had a usually stressed dog fast asleep in my lap and I realised I wanted that sense of purpose and fulfilment in my work life as well as my personal one. Some time later and after much work the idea became real life in July 2020. We work with social enterprises of all sizes to make sure they're collecting the right data and can trust it. Once those fundamentals are in place we can then provide a reporting framework that makes that information easy to access and understand for whoever needs it. Outside of work I am a Kennel Support and Gardening Volunteer at Battersea Dogs & Cats Home.
 

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