Shireen Smith
Azrights
Creating a Distinctive Brand Using Intellectual Property Strategically
Advice, guidance and coaching to create a strong brand using intellectual property to stand out and remain unique. In the 21st century environment of the internet, brand identifiers such as the name, logo, font, symbols, characters, music, colours etc can be quickly found out and copied. To create a distinctive brand involves choosing identifiers that are legally protectable and different to what competitors in the category are using. This service includes guidance to work out your positioning a
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