I may be pale and Male but I'm certainly not stale! New ideas and ways of doing things are the way in which I have kept relevant to my clients and their customers since I started 17 years ago.
My Management Consultancy Business has been going since I left Carlsberg as the Sales Development Director. I offer two key services:
1) Mentoring service by the hour for people who need help with Sales Development.
2) Consultancy Services by the Day for larger organisations with Field Based Sales people. For them, I do what no one else is doing, which is to go out on Accompaniment with them. This helps me to see them in action and deliver the help and support to get the right results where it matters most - in front of their customers.
I love helping people see Sales as a positive activity and I tend to try and make it as easy and fun as possible. What helps me to be successful is my genuine interest in people and what makes them tick as well as improving Businesses and how they can generate more sales.
For more information, please check out my website: www.jmrsales.co.uk or my LinkedIn profile for Customer testimonials.

Director

Jonathan Ratcliff

Sales Coach & Mentor

Siobhan Gallagher

As a successful and ambitious female entrepreneur, Rachael is on a mission to empower 100,000 women to grow and scale their coaching businesses, so that they can enjoy a life of fun, freedom and choice.
She’s based in the UK but works with clients across the globe.
She’s trained over 5,000 people to sell with authenticity and alignment to their values.
As a sales mentor and business strategist (with 25 years experience), she gets so much joy from enabling female entrepreneurs to explode their personal brand and value, build loyal audiences on social media and feel confident to sell their services with ease, not sleaze.
Rachael has supported her clients to make over $2 million, are you going to be next?
Rachael - &quot;I&apos;d love to meet you and discuss how we can scale your business to new levels&quot; - book a free <a href=&apos;https://calendly.com/mysalesmentor/personal-breakthrough-call-30-minutes-enterprise-nation&apos; target=&apos;_self&apos;>Personal Breakthrough Call here</a>

Founder, Director

Rachael Howourth

Why do you see and hear about some brands everywhere? Are they really an overnight success?

In this School of Sales webinar, sales expert 

 takes you through her top tips on how to create raving fans for you and your brand.

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.

to get everything you need to start and grow your small business, in one place.

Watch previous Lunch and Learns from our library of webinars

Wizz is the founder of WIZZ&CO, a luxury brand and retail consultancy born from her passion for sourcing and building innovative brands, combined with that of developing unique consumer experiences.

As Head of Beauty at Selfridges and Director of Cowshed Beauty and Soho Home, fifteen years in the industry have provided experience across brands at all stages of their development. It is the cross-pollination of ideas between startups and large corporates that fuels her knowledge of business growth.

<During her time at Selfridges, she doubled the capacity and turnover of the Birmingham beauty hall (Selfridge’s fastest ever return of capital expenditure). From her collaborations with brands such as Facegym and Charlotte Tilbury, through to those with large corporates including Estee Lauder Corporation and L’Oreal, she has created world-class experiences. An example is ‘The Beauty Project’, the largest annual marketing and sales initiative ever executed. It ‘broke the department store mould’ by marrying commerciality with thought leadership to deliver a unique campaign.

At Soho House, Wizz developed the distribution strategy for the new ‘Soho Home’ range which launched with Mr Porter, Liberty, John Lewis and Anthropologie. In Beauty, she developed Cowshed in the USA by launching with Ulta. Wizz specialises in identifying growth opportunities via customer engagement and current trends. Her focus is to increase profitability through all customer touch-points, developing commercial, marketing and distribution strategies.

AT WIZZ&CO, WE PROVIDE:
Proven solutions to stand out in a crowded marketplace
Clarity on how to rapidly scale when you’re gaining traction
Recovery plans when you are losing market share
Out of the box ideas to reach new audiences

School of Sales: How to create raving fans for your brand

Find out what makes a disruptive brand, and how your business can get seen and heard in all the right places.

What is the ultimate goal for your customer relationships once they've bought from you?  The answer should be to turn loyal customers into brand advocates.

Why? Brand advocates not only stick with your brand, greatly increasing their customer lifetime value, but actively champion you as the go-to solution. 

Word travels fast, and a personal recommendation can be far more convincing than a marketing campaign. Brand advocates influence the purchasing behaviour of other prospects, making them the most valuable users of all.

Seven strategies for turning customers into brand advocates

Here are some highly effective ways of turning loyal customers into brand advocates. These tried-and-tested strategies work in almost every business setting.

Let's explore how to turn more customers into brand advocates.

Asking your client for feedback not only helps you improve your product, but also 

keeps you in touch after closing the deal

. Let your customers know you value their feedback, care about their satisfaction and appreciate any information they share with you.

Customers are much more likely to become brand advocates if you 

Examples of a personalised experience include:

Technology solutions and tools can help you keep track of these dates, so you never miss an opportunity.

Don't wait for an urgent customer support ticket. The best strategy is to reach out to your new users and see if they have everything or need any help. 

The initial stages of your customer relationship can really make or break your chance of earning a word-of-mouth recommendation, so make it count.

4. Target satisfied customers with special offers

 is through a loyalty programme. Advocacy programme examples include discounted or early access to your product, or gifts for their loyalty. The more personal you can make your offer, the better.

Positive social media comments and reviews are great examples of customer advocacy, yet many businesses shy away from social media due to fear of public negative attention, and end up missing out on a massive opportunity. 

Encourage your satisfied customers to share their experiences with your product or service and how it has improved their lives. Expand their reach by liking and re-sharing this user-generated content on your own social channels.

Make it easy to leave a review by pre-formulating questions customers can answer or even creating a feedback template.

You can sweeten the deal by offering an incentive, such as a small gift or discount code for each review. Remember to personally thank all your reviewers and let them know it really helps your business.

Offer your most loyal customers exclusive offers, discount codes or rewards for every referral. Streamline the referral process by letting them know what you're looking for in a new customer. Again, remember to reach out and thank your customers for referrals.

How CRM can help you promote customer advocacy

When it comes to gaining brand advocates, identifying your most loyal customers and providing the right information at the right time is crucial – from supporting the set-up process to sending out a marketing offer.

 can track all of this data and help you gain advocates in the following ways:

 based on user behaviour, meaning you can focus your customer advocacy efforts in the right places.

A CRM can analyse, for example, past purchasing data to help put together the perfect offer for maximum effectiveness.

A CRM can automate many tedious tasks, including organising data or sending out communications such as discount offers.

Turn loyal customers into brand advocates

Brand advocates are your most powerful customers. They can convince others to buy your product or service more effectively than any marketing campaign. Start making the transition from customer to brand advocate today with the strategies outlined above.

Norma O'Kelly is a Senior Marketing Manager for Salesforce for the UK and Ireland. She has been part of the Salesforce Marketing team since 2015 and is responsible for Small Business Marketing with a focus on digital marketing, virtual and in person events, sponsorships and more recently was the lead for the Salesforce Small business Grant program in the UK in 2020. Prior to her role in Salesforce she has a long history in marketing working with start-ups, mid size as well as some very well -known brands including Nokia, Jameson Irish Whiskey, Bacardi and Oracle. Her side hustle and first love is coaching young talent and SMEs and is an ICF approved Life and Business coach. 

How turning customers into brand advocates can benefit your business

Norma O'Kelly is a Senior Marketing Manager for Salesforce for the UK and Ireland. She has been part of the Salesforce Marketing team since 2015 and is responsible for Small Business Marketing with a focus on digital marketing, virtual and in person&nbsp;events, sponsorships and more recently was the lead for the Salesforce Small business Grant program in the UK in 2020. Prior to her role in Salesforce she has a long history in marketing working with start-ups, mid size as well as some very well -known brands including Nokia, Jameson Irish Whiskey, Bacardi and Oracle. Her side hustle and first love is coaching young talent and SMEs and is an ICF approved Life and Business coach.&nbsp;

Discover why you need to turn loyal customers into brand advocates.



You've closed the deal and converted your prospect into a customer. But closing sales deals is just the beginning of the customer journey.

It's now time to keep your customers engaged and deliver on those promises you made in the sales pitch. Building excellent customer relationships is all about great communication and understanding your customers' needs. But what's the best way to do this?

This post will look at how to keep your customers happy using a communication strategy that connects multiple channels seamlessly - also known as the 

Six ways of staying in touch effectively with the omnichannel approach

If you want to build a lasting relationship with your customer and keep them engaged, using an omni-channel approach is very effective.

An omnichannel customer experience means that your customers can interact with your brand across multiple channels such as social media, your website, or via email - and receive the same 

Here are some top tips for engaging your customers using this omnichannel approach:

Use social media and create dynamic customer communities

Several social media networks - and Enterprise Nation, in fact - offer the possibility to 

.  Groups can serve as a marketing tool, helping you attract new leads and maintain your customer relationships. Users can share their own tips and tricks, use cases and product feedback. 

You can also use it as a place to support and share exclusive content with them. This creates a strong sense of community and drives your brand engagement.

Each customer is different and therefore needs a 

. One customer may find an industry news email useful, whereas another may prefer social notifications about upcoming webinars. Tech tools and software can help you track this automatically.

While you can start by creating a traditional email subscriber newsletter, try to find ways to adapt this content across your customer's preferred channel. 

For example, adapt an industry news email for social media with a news roundup social post. This omni-channel approach keeps your users engaged, shows your company's expertise and expands your social presence.

Upsell and cross sell with targeted offers

generating business from existing customers

, but be careful to base it on their actual purchase history or support requests. Ask yourself: Does the upsell improve your user's life?

Conduct surveys or hold feedback sessions with active users to involve them in the brand experience.

Gain brand advocates through a reward programme

A loyalty programme can convert a happy user to an active brand advocate.

While using an omni-channel approach is effective for staying in touch with customers, bear in mind that you don't want to come across as overly pushy. Your goal should always be to inform and educate.

 is now a legal requirement, so when sending out newsletters, for example, make sure you include double opt-in as well as opt-out/unsubscribe options.

How can a CRM tool help you to stay connected with your customers?

The better you know your customers, the better you can engage them with content and exclusive offers. A customer relationship management (CRM) system is your ultimate friend in deploying an omni-channel approach. Here are some key benefits of using a CRM:

Use insights to create a personalised customer experience

Every customer interaction is tracked and stored by your CRM system, meaning you can see at a glance what channel your customer prefers, and what content they respond well to.

Set reminders for the next follow up and always send the right message at the right time.

Plan marketing campaigns more effectively

A CRM makes it easy to set up email or social media campaigns or conduct post-purchase customer surveys.

 to tailor your offers and marketing tactics.

Track support tickets and automate tedious support tasks to help keep dialogue between you and your customers as smooth as possible.

You can find more info on these and other benefits on Salesforce's 

Start engaging customers effectively today

Existing users are a gold mine for additional business and referrals. Keeping customers satisfied will sustain your business for years to come. Use the omni-channel approach outlined above to keep your customers delighted and engaged with your business.

The easy way to keep customers satisfied with an omni-channel approach

Learn how to connect multiple channels seamlessly.



School
of Sales

How to get involved

Interactive workshops

E-learning

Webinars

E-learning

How to create a sales mindset

How to perfect your elevator pitch

Grow your online sales

Workshops and events

School of Sales trainers

Further resources

Frequently asked questions

Schoolof Sales

How to get involved

Interactive workshops

E-learning

Webinars

E-learning

How to create a sales mindset

How to perfect your elevator pitch

Grow your online sales

Workshops and events

School of Sales trainers

Further resources

Frequently asked questions

School
of Sales