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Posted: Mon 9th Nov 2026
5 min read
For many small businesses, a shop on the high street is the dream. The cost and commitment are what hold them back.
Rent, rates, stock, fittings and insurance all come before you’ve found out whether customers in the area will buy what you make. For a business that has only ever sold online or at markets, that’s a lot to take on at once.
That’s why Enterprise Nation and EDF are opening a Christmas pop-up shop in Notting Hill.
The shop will trade from 204 Kensington Park Road, London W11 1NR, from Wednesday, 2 December to Saturday, 12 December 2026. It’s supported by NatWest and Square as part of our Powering Local Businesses partnership.
The space will be shared by a group of small independent businesses, many of whom have previously sold only online or at markets. Each one gets to meet customers face to face, test products and pricing, and see what physical retail is really like during the busiest trading period of the year.
Three independent British brands are leading the line-up.
Kathy Kyle Studio makes ethical, sustainable wearable art. Kathy's capsule collection includes hand-painted motif scarves ethically printed onto 100% mulberry silk and hand-finished in Lyon, France and Dorking, Surrey.
They can be knotted at the neck, tied in the hair, looped through a bag handle or wrapped around the wrist. The scarves come in a choice of colourways and are presented in an ethically made gift box.
She says:
“The world doesn’t need more things. It needs more things that matter. Everything we make is handmade and ethically made, and we put people, planet and product before profit.
"This pop-up lets my independent, female-led studio show what that means, face to face, just as people are choosing what to give. To be selected from more than 300 businesses, alongside East&Essex and Bobby Dazzler, is an honour and a joy.
"Thank you to Enterprise Nation, EDF, NatWest and Square for opening the door.”
A bespoke doll brand founded by London art college illustration graduates Rosie Short and Fumie Kamijo, Bobby Dazzler will showcase Betsy the Bear, a handmade bear made to order by the team in London’s Brick Lane.
Every doll in the collection is unique, so no two look exactly alike. From their studio in East London, they create one-of-a-kind dolls using upcycled materials wherever possible. Every doll has its own personality and story.
Beyond their dolls, they also create illustrated products and collaborate with other brands, bringing their playful world of characters to life in all sorts of ways.
Rosie said:
“We met studying Illustration at Camberwell College of Arts, where our doodles and stories soon came to life as quirky characters and one-of-a-kind dolls. We took our dolls to the craft markets of Brick Lane, where they found their first homes.
"Today our characters live all around the world. Each one comes from the curious world of Bobby Dazzler, with its own personality, quirks and a story waiting to be discovered."
East&Essex makes high-quality 316L stainless steel earrings that are waterproof, tarnish-resistant and made to last. They’re light and durable enough to be worn from morning workouts to evening plans.
Liz Puddicombe, founder of East&Essex, said:
"I started East&Essex to create bold, beautiful pieces that don't have to be saved for special occasions. Earrings you can put on in the morning and keep on, whatever your day looks like.
"For me, it's about making a statement every day, not just when you're dressing up.”
These are products people often want to see, touch and try on before they buy. A shop gives these makers the chance to talk customers through the craft, the materials and the story behind each piece, which is harder to do on a product page.
Our CEO, Aaron Asadi, says:
“Many small businesses dream of having a shop on the high street but are held back by the cost and commitment involved.
"This pop-up gives independent makers the chance to trade in person at the most important time of year, meet customers face to face and learn what works, all without the risk of taking on premises of their own.”
Claire Nutt, director of small business at EDF, says:
“Small businesses are the focal point of our local communities, and we want to help give them practical opportunities to grow. Our Notting Hill pop-up will help independent British makers test physical retail, reach new customers and build confidence this Christmas.”
The pop-up forms part of the next phase of Powering Local Businesses, our partnership with EDF Small Business. Support through the programme includes sustainability grants, free EV chargers, expert webinars and a new podcast series.
The Notting Hill pop-up shop is open from Wednesday, 2 December to Saturday, 12 December 2026 at 204 Kensington Park Road, London W11 1NR. To find out more about the campaign, visit the Powering Local Businesses page
