Women of retail: The future of physical retail

Women of retail: The future of physical retail

The role of physical retail in everyday customer journeys has changed profoundly.

The attribution of sales and the value of physical retail experiences continues to be questioned with a special focus on its less tangible impact on brand awareness, affinity and loyalty.

Industry experts, Rebecca Morter, CEO of Lone Design Club and Rachael Marciniak, senior retail design manager at Westfield, will address these and other changes to the physical retail landscape.

The event will be hosted by retail design agency Wild VC at its Leicester Square office and moderated by Kate Nightingale, chief behavioural officer and founder of Humanising Brands.

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