Unlocking growth: Advanced marketing tactics for the non-marketer

Feeling stretched thin and second-guessing what’s moving the needle? Susana helps SME owners bring structure, focus and real momentum, building a resilient business that grows faster and with purpose. With a background in senior roles across brand, product and business development for global firms in the EMEA region, Susana brings real-world commercial experience to the everyday challenges faced by growing businesses. After relocating from the UK to Ireland in 2020, she founded Beacon Business Commercial Services in April 2021 during the second year of the pandemic, to support SME owners with practical and strategic guidance when they need it most. Originally from Chile, Susana has lived and worked across Europe for 25 years, including in Spain, the Netherlands and the UK. She is passionate about helping others realise their potential and build businesses that are not just successful but sustainable and fulfilling. Outside of work she enjoys running, reading and travelling and thrives on collaborating with professionals who want to make meaningful progress.