The Digital Growth Programme

The Digital Growth Programme aims to help businesses:

• enhance their digital capabilities, in order to better engage customers and increase sales
• develop their knowledge in new and existing platforms including:
  • social media management and advertising
  • SEO
  • PPC
  • new customer experiences through AR, VR and immersive technology

The flexible one-to-one mentoring programme gives both traditional and digital businesses the opportunity to discuss and seek advice on many aspects of digital marketing, including:

• integrating to back office systems, online accounting and stock management for small business, and PAYE and payment returns
• beginner and advanced social media and social media analytics
• using video marketing to showcase your products and services
• email marketing
• content creation and copywriting
• developing an e-commerce strategy
• selling online through third-party and established platforms such as eBay and Amazon Marketplace
• digital strategy, such as selling through your website, online advertising, and using analytics to drive sales
• search engine optimisation (SEO)
• cyber security
• using immersive technology such as virtual reality and augmented reality
• identifying and adopting mobile apps that will enhance customer engagement
• customer relationship management (CRM), including the right CRM system for your business, developing a basic CRM, getting the most out of your CRM, and using CRM to drive sales

Eligibility requirements

To be eligible, you must demonstrate that you're a small or micro enterprise with fewer than 50 employees and that you've been operating for more than 12 months. Your business address/head office must be based in the Newry and Mourne District Council area or the Ards and North Down Borough Council area. You must show that you're able to create jobs. You must not currently be a client of Invest NI, or be receiving similar assistance from elsewhere.