Lunch and Learn: What is employer branding and why should I care?

In this Lunch and Learn, Lisa Raftery will explain how to build a compelling employer brand that will help your business attract the right talent.

Attracting, recruiting and onboarding candidates costs time and money. When it's the wrong fit, these costs increase exponentially. In the current climate, it's more important than ever that your brand as an employer is noticed and considered trustworthy by the candidates you want to attract.

In this session, Lisa looks at where to start when it comes to building your brand as an employer and how to ensure you avoid costly mistakes.

Key takeaways from this session:

• Discover what is an employee value proposition (EVP) and why it's important
• Where to start when it comes to creating your EVP
• What makes a compelling EVP and what makes a not-so-compelling proposition

Working as fractional marketing director with a range of SMEs, Lisa specialises in crafting unique value propositions, developing comprehensive marketing campaigns and bringing products to market, leading to increases in revenue, new customers and brand awareness for her clients.

If you have any questions you'd like Lisa to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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