Leadership Coach, Business Mentor, and Founder of Growth Sprocket
I help business leaders and owners move from overwhelm to confidence. My approach blends strategic know-how with empathy, guiding people to lead their businesses effectively while enjoying a healthier work–life balance. For me, leadership is not just about driving results. It is about making decisions with clarity, building strong teams, and creating the space for yourself - and your people - to thrive.
A career built on leadership, growth and real-world experience
I started my career in banking, learning first-hand how financial strategy underpins every successful organisation. From there, I spent nearly 15 years running my own online bakery, The Cake Nest, taking it from a kitchen-table start-up to a thriving, award winning business with a dedicated team and national reach.
It was during this time that I discovered the value of stepping back to see the bigger picture. I learned how to develop systems, build trust in a team and stop carrying the entire business on my own shoulders. That experience taught me the leadership skills that no textbook can give - the kind you only gain by navigating the pressures and unpredictability of entrepreneurship.
After selling my bakery, I moved into business support and mentoring, working with hundreds of SMEs across sectors. At East Midlands Chamber, I supported high-growth businesses, helping them develop strategy, streamline operations, improve financial management and, importantly, grow with confidence. I also worked on regional projects that connected businesses with funding, innovation opportunities and market insights.
My leadership expertise is backed by a Level 7 ILM qualification in Leadership and Management, as well as my training as a Mental Health First Aider. I am also completing mBIT (Multiple Brain Integration Techniques) training to help leaders align head, heart and gut for better decision-making.
A leadership coach with heart
I believe leadership coaching should be as much about the person as the role. I work with clients to:
Build confidence in decision-making, delegation and communication
Create structures and systems that support sustainable growth
Develop a clear leadership style that inspires and motivates
Navigate change and growth without losing sight of personal wellbeing
Overcome the loneliness of leadership through support and accountability
This is not about one-size-fits-all advice. Every leader has different strengths, challenges and ambitions. My coaching combines practical tools with a genuine understanding of what it feels like to carry the weight of a business - and the personal life that runs alongside it.
Making leadership sustainable
Burnout among leaders is on the rise, and I see it far too often in the business owners I work with. They are talented, capable and dedicated, but they are running on empty. That is why I focus on creating space, clarity and resilience.
Leadership is not about being available 24/7. It is about knowing when to step forward, when to delegate, and when to step back entirely to recharge. A rested, confident leader makes better decisions, builds stronger teams, and drives long-term success.
How I work
My coaching style is collaborative and supportive, but also grounded in action. We look at where you are now, where you want to be and what is getting in the way. I provide both the strategic insight and the practical steps to help you move forward.
Whether it is a single strategy session, ongoing one-to-one coaching, or group workshops, I create a safe, constructive space where you can explore ideas, tackle challenges and develop as a leader.
Why work with me?
Real business experience: I have been where you are — making big decisions, facing uncertainty, and juggling competing demands.
Proven results: I have helped SMEs across industries achieve growth, improve efficiency, and develop confident leadership teams.
Balance of strategy and empathy: I bring both business insight and emotional intelligence to the table.
Commitment to your success: Your wins are my wins, and I am invested in helping you achieve them.
Let’s talk about your leadership journey
If you are ready to lead with confidence, create more space in your day, and bring your team with you on the journey, I would love to help.
You can connect with me here on Enterprise Nation or visit growthsprocket.co.uk to find out more about my work.