How to turn leads into clients | Lunch and Learn

Most sales are won in the follow-up, yet it's often the step that gets missed.

In this practical Lunch and Learn session, sales expert Leisa Pickles will walk you through a simple seven-step framework to help you stay organised, build stronger relationships and convert more leads into paying clients.

You'll discover what makes follow-up effective, how to adapt your approach for different types of leads and which tools and templates can save you time.

Perfect for small business owners who want a structured, confidence-boosting approach to follow-up that actually works!

Topics covered in this session

• What makes follow-up effective

• A practical seven-step follow-up framework

• How to tailor your outreach for different lead types

• Ways to improve your conversion rates

• Simple tools and templates you can put in place

• Analyse and optimise your follow-up process

About the speaker

Leisa is the founder and chief go-getter at Find me the Leads®, an independent sales consultancy supporting SMEs with sales outreach.

With over 25 years in sales, including roles at Mars Incorporated, Leisa founded her consultancy in 2018.

She's a best-selling author and was named Enterprise Nation Sales Adviser of the Year in 2023 and 2024. Leisa also co-hosts the Scale Up Your Sales & Marketing Podcast.

If you have any questions you'd like Leisa to answer during the webinar, please send them to events@enterprisenation.com.

-------------------------------

How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.