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Join for freePosted: Tue 24th Feb 2026
Most sales are won in the follow-up, yet it's often the step that gets missed.
In this practical Lunch and Learn, sales expert Leisa Pickles walks you through a simple seven-step framework to help you stay organised, build stronger relationships and convert more leads into paying clients.
Discover what makes follow-up effective, how to adapt your approach for different types of leads and which tools and templates can save you time.
Perfect for small business owners who want a structured, confidence-boosting approach to follow-up that actually works!
What makes follow-up effective
A practical seven-step follow-up framework
How to tailor your outreach for different lead types
Ways to improve your conversion rates
Simple tools and templates you can put in place
Analyse and optimise your follow-up process
Leisa is the founder and chief go-getter at Find me the Leads®, an independent sales consultancy supporting SMEs with sales outreach.
With over 25 years in sales, including roles at Mars Incorporated, Leisa founded her consultancy in 2018.
She's a best-selling author and was named Enterprise Nation Sales Adviser of the Year in 2023 and 2024. Leisa also co-hosts the Scale Up Your Sales & Marketing Podcast.
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