Lunch and Learn: How to stop underselling yourself

Ever find yourself fumbling when someone asks: “So, what do you do?” Or giving a vague answer like: “I work in marketing” or “I’m a coach” and instantly regretting it?

In this Lunch and Learn, Lauren Mucklow, strategic growth consultant, business coach and founder of What She Said, helps service-based business owners stop underselling their expertise and start communicating their value with clarity and confidence.

In this session, Lauren shares a simple framework, relatable examples and practical tools to help you define and articulate your unique offering, without any dry marketing jargon or complicated theory.

Key takeaways from this session:

• How to create a clear, confident positioning statement for your business
• The common pitfalls that make your message forgettable and how to avoid them
• Why getting specific helps you win better-fit clients and charge what you’re worth

Lauren is a business growth coach and strategist with a passion and natural flair for ideation, pitching and problem-solving.

A former brand experience agency MD, she now helps early-stage businesses lay solid strategic foundations from clarifying purpose and positioning to building plans that unlock growth. She is also the founder of What She Said, a growth hub for female micro business owners focused on blending practical growth tools, coaching and community-led support.

Lauren also mentors through events, industry initiatives, Elevate and the Help to Grow Management scheme, bringing her straight-talking, action-focused approach to developing future leaders.

If you have any questions you'd like Lauren to answer during the webinar, please send them to events@enterprisenation.com.

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How to join the online webinar

When you register for the webinar, you'll receive an automatic email, including the Zoom link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: It may be in your junk folder.)

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