Getting that product to market

Getting that product to market
Alice Dix
The British Library

Have you had your big idea and invented a new product but not yet got it into the market?

During the coronavirus crisis period these 1-1 sessions are now being run on Skype, where you can have that 'face-to-face meeting'. You can discuss your project with Bob Lindsey and this will be followed with an e-mailed report, plus ongoing support as required. Bookings are to be made as usual and you will receive meeting instructions and an emailed non-disclosure-agreement prior to the session. We will be getting back to delivering 1-1s at the British Library as soon as possible.

Or do you already have some online sales and are now ready to take the next big step and secure your place on the high street?

Taking your product to market can sometimes be the most difficult part of the whole process – more so than coming up with the idea itself.

Here is an opportunity to have a one-to-one meeting with an experienced practitioner in product development, prototyping, researching markets, manufacturing, funding, and working out the route to market.

What you will learn:

  • How to determine the size of the market open to you and who your main competitors will be
  • Profiling who your target consumers are and which retailers and routes to market are the most appropriate
  • Planning for a realistic pricing structure; forecasting how long it might be before you break even and then achieve profit
  • How to secure meetings with buyers and how to prepare for the questions they will ask
  • Analysis of your branding and promotional material
  • Consideration for follow-on opportunities if you are considering a range of complementary products for long-term success
  • These meetings are suitable for both consumer and industrial products, software and service provision. The discussion will be held in a secure environment with a non-disclosure agreement provided in advance.


Name:Online: Getting that new product to marketWhere:OnlineWhen:Tue 25 Jan 2022, 10.00 – 17.00Price:£10.00

Eligibility requirements

Business start ups

Alice Dix
The British Library

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