Email marketing masterclass

Attend this free masterclass, led by Lawrence Wilson, an E-Business adviser and trainer.

You will learn:

• How to build an email list from scratch or grow an existing list, online and offline
• Why it’s crucial to understand your audience and their needs. The benefits of newsletters and what to include
• As a product business, what personalised offers and promotions can you use to create engagement with your target audience and improve sales
• As a service provider, how can you use email to share personalised, valuable content with your target audience at the right time in their buying journey
• What are open rates, bounce rates, unsubscribe rates and click-through rates and why are they important
• How to plan a successful event using email marketing
• How to use AI to create valuable content and identify your ideal customers’ needs

What else you can understand by attending

• How calls to action (CTA’s) and pop-ups on your website can help you grow your lists
• What is A/B testing and how it helps improve your results
• What is the difference between a broadcast email and an automated email
• How customer segmentation can help improve sales
• Why it’s important to be consistent with your brand messaging and identity