Tuesday 9th Apr 2024

Email marketing masterclass

Email marketing masterclass

Date:Tue 9th Apr 2024
Time:10:00 - 12:00

Attend this free masterclass, led by Lawrence Wilson, an E-Business adviser and trainer.

You will learn:

  • How to build an email list from scratch or grow an existing list, online and offline
  • Why it’s crucial to understand your audience and their needs. The benefits of newsletters and what to include
  • As a product business, what personalised offers and promotions can you use to create engagement with your target audience and improve sales
  • As a service provider, how can you use email to share personalised, valuable content with your target audience at the right time in their buying journey
  • What are open rates, bounce rates, unsubscribe rates and click-through rates and why are they important
  • How to plan a successful event using email marketing
  • How to use AI to create valuable content and identify your ideal customers’ needs

What else you can understand by attending

  • How calls to action (CTA’s) and pop-ups on your website can help you grow your lists
  • What is A/B testing and how it helps improve your results
  • What is the difference between a broadcast email and an automated email
  • How customer segmentation can help improve sales
  • Why it’s important to be consistent with your brand messaging and identity

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