Content marketing and blogging

The best marketing is about understanding your target audience and then creating something valuable, interesting, entertaining or informative that is targeted right at them.

This online workshop is ideal for those new to content marketing and blogging but want to attract even more customers.

In this session, you will understand:

• What is the difference between push and pull marketing
• Why it’s important to have a content marketing strategy and what it looks like
• What different types of content are effective and when is the best time to use them
• How do you choose the right content for your blog
• What are keywords and why are they important
• How to answer questions relevant to your target audience using online resources
• Writing tips and how to meet Google requirements
• How AI can help with blog writing and publishing content
• What are the dos and don’ts when using AI to help with generating new content
• How to choose quality images for your content