Croydon Local Authority

Public Sector Case Study

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Problem

Having successfully secured funding through UKSPF to deliver a business support project in Croydon, the London Borough of Croydon wanted to set up a project to provide support to local entrepreneurs aged 18-35, as well as providing advice and guidance to residents interested in opening their own business.

The support provided would need to be a hybrid of face-to-face and online support, as well as a bootcamp format used to support any SME’s identified as growth businesses. Additionally, businesses should be supported in accessing 1-2-1 support with a network of business advisers.

Solution

Enterprise Nation proposed a hybrid delivery model, with activity both online and in person and included working with local partners, all of whom presented direct routes to the target audience with realistic ambitions to launch and/or grow a business over the next 12-15months. Participants would access the programme through a co-branded hub hosted within the Enterprise Nation platform, where the aspiring young entrepreneurs would find on-demand access to libraries of resources, an active community and other direct activity specific to the programme itself.

Enterprise Nation also designed a series of three hybrid bootcamps, to be delivered by its team of dedicated start-up trainers, coaches, and mentors, all under the supervision of an experienced Programme Manager. The bootcamps would follow a progressive format, tailored to meet the needs of specific audiences, and scheduled in way that enabled participants to graduate from one bootcamp to the next, should they wish.

The bootcamps would follow a proven format that includes a launch event, weekly training sessions, cohort engagement, in-person events and ongoing community support.

Project Results & Feedback

As a council we decided to work with Enterprise Nation due to the great work they have done previously supporting businesses and the opportunity for businesses to be connected to their wide-ranging support after the lifetime of the programme.

Working together with Enterprise Nation we created a hybrid model of both face to face and online support which we felt worked best for the target age range. The support also had a localised them with sessions all around the borough meaning access for residents in their locality.

Over the lifetime of the programme, we feel the support provided has helped young people within the Borough access relevant information to support them in their entrepreneurial journey, their lineup of speakers have connected with the audience and provided insightful sessions.

This programme has been a positive start to Croydon’s Young Entrepreneur Academy creating a pipeline for future entrepreneurs of the Borough.

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Problem

Solution

Project Results & Feedback

Why did you decide to work with Enterprise Nation?

What made you think the solution we proposed was the most suitable for your organisation?

Do you feel the initial problem you faced (as above) has been effectively addressed by our solution?

What do you see as the key results/outcomes for this programme?

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