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What you will learn

This guide is for anyone looking to promote a small business on Etsy.

Anyone can set up a shop on Etsy with little effort. But if you’re serious about establishing a professional business on the site, read this guide on how to get started.


1. Create your brand

Having a product doesn’t necessarily make a business. So even if you know exactly what you want to sell, the other aspects of your brand will need plenty of thought.


2. Get production ready

Whether you’re crafting items by hand or sourcing vintage products, it’s important to think about production costs, speed and storage.


3. Financial forecasts

Financial planning is vital to make sure your business has a healthy cash flow, and that you’ll be making enough profit to pay yourself for your work.