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What you will learn:

This guide is for anyone considering or starting a beauty business.

If you want to break into the industry but aren't sure where to start, this guide covers everything you need to know. It lays out a step-by-step approach you can follow to establish and grow a successful beauty brand.


1. Preparation

Before you launch a full-scale beauty brand, go back to basics and find out where you fit in the market, who your customers are and what they want.


2. Manufacturing

For most beauty entrepreneurs, developing the brand and the products is the fun bit. Now you need to make them! Learn how UK and overseas manufacturers differ and how to choose between them.


3. Distribution

With the rise of social media and online marketplaces, there are more easy and inexpensive distribution channels than ever. See what your options are.