Your Online Masterclass host for this week: An international SEO expert


Posted: Mon 27th Jun 2016
Every Tuesday at 12.30pm you can watch an online business masterclass delivered by one of our Adviser Classic members.
This week SEO expert Danny Richman will discuss: How to internationalise your website for exporting
Masterclasses are now available to everyone at a cost of only £10 each. To register for this week's event at 12.30pm on 28 June, go here.
Don't forget that Classic members can watch every weekly masterclass for free! To register, log into your Enterprise Nation account and go to the events page where the discount will be automatically applied.
If you're not yet a Classic member, free masterclasses are just one of many benefits. Join now!
Company: Richman SEO Training (check out Danny's profile on the Enterprise Nation Marketplace here)
Twitter: @DannyRichman
Company founded: 1998
What is your favourite business book and why?
Disrupted by Dan Lyons. It acts as a stark reminder of how the people running a business can often become the biggest obstacle to their own business. It's also really funny.
Describe your business in a tweet:
Helping organisations make their website more discoverable, usable and persuasive.
What has been your biggest challenge?
Creating a business that allows me to do only what I love to do.
What has been your greatest success?
Creating a business that allows me to do only what I love to do.
What piece of advice do you wish you had known when starting out?
Focus your time and energy on being truthful, generous, authentic and empathetic and less on worrying about money or competitors.
Why do you consider long-term strategic advice important to business success?
SMEs are often so busy working in their business that they don't leave time to work on their business. Without a a strategy, you are not really running a business. You're just doing a job for multiple employers.
If you had a superpower what would it be and why?
The ability to bestow unlimited superpowers.
Danny's Online Masterclass, How to internationalise your website for exporting, is at 12.30pm on 28 June. To register for the Masterclass go here or log into your Classic membership account and go to the events page to join in for free.
If you're an Adviser Classic member and you'd like to host a Masterclass, apply here.
