Your online masterclass host for this week: A fashion manufacturing expert

Every Tuesday at 12.30pm you can watch an online business masterclass delivered by one of our Adviser members.

This week, Dessy Tsolova hosts: How to work with a factory to manufacture a fashion product

Masterclasses are available at a cost of only £10 each. To register for this week's event at 12.30pm on 4  April, go here.

Don't forget that members can watch every weekly masterclass for free! To register, log in to your Enterprise Nation account and go to the events page where the discount will be automatically applied.

If you're not yet a member, free masterclasses are just one of many benefits. Join now from only £4 a month!

Company name: Utelier

Twitter: @utelier

Company founded:  2013

What is your favourite business book and why?

There are many but a firm favourite of late is Start With Why by Simon Sinek. In today's world of 'too much of everything', more and more people are starting businesses lured by tales of riches and entrepreneurship. But unless you get clear from the outset on your purpose and your 'why' you will be swayed this way and that way and lose your way easily. So knowing your 'why', communicating it and letting it guide your decisions is imperative.

Who is your business hero and why?

Pretty much anyone who has a business that is run with integrity solves problems, gives back (in whatever shape or form) and makes a difference to people's lives. People like Emma Jones, Naval Ravikant, Adam Brown are just a few inspiring names from a very long list.

Describe your business in a tweet:

Utelier.com is a marketplace that connects people with product ideas to fashion professionals who help make these ideas happen.

What has been your biggest challenge?

The biggest challenge has been and continues to be running the business responsibly. Being careful of how funds are spent, being a responsible employer, wearing many hats all at the same time and knowing how to prioritise on a day to day basis when everything seems to scream for attention.

What has been your greatest success?

Launching a business and keeping it running and growing, while learning daily. We started with a simple idea that required a website. Now we are moving into the tech space and launching new software that we have developed in-house.

What piece of advice do you wish you had known when starting out?

I wish I knew sooner that I would need to use constant, gentle pressure to manage the business. That I cannot allow emotion to come into the workplace and that no one cares about the last 5% of any task the way I - the owner do.

Why do you consider long-term strategic advice important to business success?

Without learning from others and their experiences and knowledge accumulated through trial and error one will meander. As Isaak Newton said: "If I have seen further than others, it is by standing upon the shoulders of giants."

If you had a superpower what would it be and why?

To be able to split myself into a few me's and do more than one thing at any one time.

Dessy's online masterclass, how to work with a factory to manufacture a fashion product, go here or log in to your membership account and go to the events page to join in for free.

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If you're an Adviser member and you'd like to host a masterclass, apply here.

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