London's one million micro, small and medium-sized enterprises (SMEs) are the backbone of the city's economy, yet the business support system that many rely on to grow and thrive is fragmented and failing too many.
While London has strong and, in places, excellent provision – from university enterprise programmes and borough services to sector accelerators and national schemes – the overall system is hard to navigate and does not work equally for everyone.
Despite an extensive offer, fewer than half of SMEs that need support access it.
Businesses report encountering a complex landscape, unclear pathways and persistent inequalities in access to high-quality provision, particularly for established SMEs and scaleups.
That's where London's Business Support Strategy comes in, unlocking new opportunities to tap into your potential to start or grow a business.
This strategy incorporates evidence from more than 100 sources (including national surveys of small business owners, a call for evidence with 30 responses and stakeholder engagement workshops and roundtables) and clear actions set to improve support for London's SMEs.
The goal is to create a more collaborative, inclusive and sustainable system of business support built on three main pillars – keep reading to find out more about each.
Foundation one: Backing London's businesses with world-class infrastructure
Make business support easy to find through frictionless, pan-London navigation.
Having access to business support that's easy to navigate is key to helping London's small business owners succeed.
By creating a more coordinated system that aligns multiple organisations and brings them straight to you, this strategy sets out the plans to improve the current business support landscape.