What is online marketing and how does it fit with the rest of my marketing?

Stuart Forrester
Stuart ForresterDirectorthefc - Marketing and Business Consultancy

Posted: Mon 28th Jan 2019

In about 90 seconds get a better understanding of what online marketing is and more importantly, how it fits within a more significant marketing strategy.

This short video looks at websites, search engine optimisation, social media and pay-per-click as strands of online marketing.

From this foundation, we wanted to show how important it is that these new channels to market need integrate with strategy.

Gaining a clear understanding of the effectiveness of channels and their relevance to a business can help growth and influence service product improvements ahead of competitors.

Stuart Forrester
Stuart ForresterDirectorthefc - Marketing and Business Consultancy
I've been involved with business development and marketing since the early 90's working for international companies, including Mannesmann and Bosch. Having completed an MBA in July 2006, I set up The Forrester Corporation (thefc) with my wife, a trained graphic designer and software Marketing Director. Our aim to deliver professional marketing, consultancy and design without the overheads of corporate agencies. With my corporate career and thefc, I've travelled and experienced many countries and cultures. From working with full-service agencies to deliver an event to getting stuck in with stuffing envelopes for a client for mailing, you'll find I'm a practical person who will look to make you shine and succeed. The best way to find out more about my company and me is to look at our website and our blog - thefc|VIEW. Many of the articles are written by me and feature our clients. I would be delighted to meet you for coffee to get to know you and your business and for you to get to know us.

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