Posted: Mon 28th Jan 2019
In about 90 seconds get a better understanding of what online marketing is and more importantly, how it fits within a more significant marketing strategy.
This short video looks at websites, search engine optimisation, social media and pay-per-click as strands of online marketing.
From this foundation, we wanted to show how important it is that these new channels to market need integrate with strategy.
Gaining a clear understanding of the effectiveness of channels and their relevance to a business can help growth and influence service product improvements ahead of competitors.