What buyers are looking for in 2019 presentation from StartUp 2019.

Blog

Product development expert Joanne Griffin shares insights on trends, themes and colours that retail buyers are looking for in 2019.

&lt;p&gt;I&amp;rsquo;m Joanne Griffin, the retail product specialist and designer behind Arnold &amp;amp; Bird.&lt;/p&gt;

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&lt;p&gt;Wondering what a retail product specialist and designer does? Here&amp;rsquo;s the lowdown&amp;hellip;&lt;/p&gt;

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&lt;p&gt;I spend my time working collaboratively with homeware and gift brands to bring their creative ideas to life with a commercial edge.&lt;/p&gt;

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&lt;p&gt;Combining over 13 years of industry knowledge and design skills, I offer bespoke services that cover the full retail spectrum. From range planning and sales analysis to product design and branding, I work from a creative and commercial point of view to help develop brands and ranges that not only look the part but, that are intentionally planned to sell and grow your business too.&lt;/p&gt;

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&lt;p&gt;I&amp;rsquo;ll work to breathe new life and inspiration into your retail business and help you to translate and make possible your plans. With an intuitive and inspiring approach, together we&amp;rsquo;ll define your business needs and move you from creative overwhelm to commercial action.&lt;/p&gt;

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&lt;p&gt;Every retail business is different and so&amp;nbsp;&lt;a href="https://www.arnoldandbird.com/services/"&gt;my services are entirely bespoke and collaborative&lt;/a&gt;&amp;nbsp;to create a meaningful experience that works for you and your business goals.&lt;/p&gt;

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&lt;p&gt;&lt;a href="https://www.arnoldandbird.com/"&gt;www.arnoldandbird.com&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href="mailto:joanne@arnoldandbird.com"&gt;joanne@arnoldandbird.com&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.linkedin.com/in/joanne-griffin"&gt;www.linkedin.com/in/joanne-griffin&lt;/a&gt;&lt;/p&gt;

Product Development & Design

What buyers are looking for from small business 

Presentation

Product development expert Joanne Griffin shares insights on trends, themes and colours that retail buyers are looking for in 2019.

What buyers are looking for in 2019

business.connected: The value of building a brand for your business

Watch back: business.connected: The value of building a brand in your business

My motto in life and work is 'Meet people, make friends, and help them.' Getting to know people is the best way of finding out what makes them tick in terms of goals, ambitions, dreams, interests and life in general. I help people by listening to what they need, suggesting ideas, sending links, making introductions, adding value, and offering relevant products and services, where appropriate. When friends have a problem, I love to help them fix it.
My varied portfolio career means I have knowledge, experience and contacts in many fields. I am an expert in book publishing, media, mentoring, writing, editing, marketing, crowdfunding, sponsorship, social enterprise and commercial start-ups.
I'd love to get to know you better, so I can help you get to where you want to be.
Career highlights: • Book trade professional since 1990 • Consultant Producer, YOU'RE BOOKED! (ITV book series) • Pioneer, World Book Day UK • Research Director, StoryCode (online recommendation engine for fiction, featured on BBC TV’s DRAGONS’ DEN)
Current roles: • Founder, CopyGhosting Publishing Services (editorial, marketing, PR &amp; digital agency) • Editor &amp; Development Executive, Insight Film Festival • Founder, Jolabokaflod CIC (promoting Icelandic 'Christmas book flood' tradition) • Director of Crowdfunding, CrowdPatch CIC: free crowdfunding platform for social enterprise • Founder, The Wisdom of Coffee: a network for Meetup gatherings &amp; a community that shares best practice about business, enterprise &amp; alternative finance) • Founder, Smart Crowd Productions: integrated arts, media, business &amp; alternative finance production consultancy • Director: Corporative Sponsorship, SMGlobal Catwalk, Inc: global fashion events brand • Social entrepreneur, 12R Prizes: solving social issues and commercial problems via sponsored cash-prize comptetions • Mentor, Founders and Mentors: networking platform, comprising forum, communities and courses for mentors to help pre-launch founders launch start-ups successfully • Social entrepreneur, 12Ronnies: hub that provides founders, inventors and creatives a toolkit for launching a startup successfully • Co-founder, CrowdMall: virtual shopping centre for ideas that do not yet exist
Charities: • Chairman, Seeds Creatives (charity): runs the ‘Artist in Your Own Residence’ collaborative network mentoring scheme for creatives in all disciplines • Director, Arts Centre Group (charity): membership organisation for arts &amp; media professionals
Committees: • All-Party Parliamentary Committee for Crowdfunding (chair: Barry Sheerman MP): meets quarterly at the House of Commons
Author: • Six published books • Two books in progress

Serial entrepreneur

Pre-launch founders, inventors & creatives

Signposting for advice, tools and resources for members wanting to start turning an idea into a business.

You know happy customers become loyal and loyal customers spend more. But unlike multinational businesses who can employ a team, SMEs only have time to think about customers when they shout.
I believe SMEs deserve all the benefits of intentionally managing their customers&apos; experience taken for granted by the big companies. I support businesses like yours in three steps.
1. Step into the shoes of your customers. We can use any of these tools, depending on your needs:
<ul>
<li>Empathy maps</li>
<li>Customer personas (so much more than marketing avatars!)</li>
<li>Value propositions</li>
<li>Customer Journey Maps</li>
<li>Customer feedback (aka Voice of the Customer and customer listening)</li>
</ul>
2. Once we have a clear picture of customer needs, we work together to meet those needs by optimising or designing products, services and interactions (also known as touchpoints).
3. Finally, we ensure a return on your financial, time and emotional investments by accelerating benefits.
Managing customer experience is addictive, when you see the benefits we can discuss how to move to the next level of maturity.
Why would you trust me with your business, employees and customers?
I believe small and medium-siz businesses deserve the competitive advantages enjoyed by big companies and understand the time and cost constraints that get in the way.
I have a long history of helping businesses, teams and individuals work more closely, more beneficially with clients and customers. I know what is necessary and how to deliver business results, using her extensive experience in product, process and service design, problem solving and workshop design and facilitation, including over 14 years in Rolls-Royce and leading major projects at Philips and Allied Signal.
I am one of CXM’s CX Stars of 2021, placed in the top ten of professionals.

Customer Experience Consultant

Voice of the Customer masterclass - Customer Experience

Delivered as an interactive workshop, the masterclass helps your team challenge each other to listen to customer feedback and commit to action. You will see your business through your customers’ eyes and explore fresh ways of earning their loyalty.

You will analyse feedback, identify opportunities to improve products, services and touchpoints, and plan actions to improve customer loyalty and make more money.

You will leave the Voice of the Customer Masterclass with an action plan to deliver th

What buyers are looking for in 2019

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