Thinking like a toddler helped Paul Lindley grow his baby food company, Ella's Kitchen, into a &#163;60m turnover business.

Ella's Kitchen founder on why entrepreneurs should think like toddlers

Video

Thinking like a toddler helped Paul Lindley grow his baby food company, 

, into a £60m turnover business. In this interview from 

, the entrepreneur shares his inspiring story and explains how other entrepreneurs can do the same.

Little Wins: The Huge Power of Thinking Like a Toddler

WATCH: Ella's Kitchen founder on why entrepreneurs should think like a toddler

Thinking like a toddler helped Paul Lindley grow his baby food company, <a target="_blank" rel="noopener" href="https://www.ellaskitchen.co.uk/">Ella's Kitchen</a>, into a &#163;60m turnover business. In this interview from <a target="_blank" rel="noopener" href="http://www.youtube.com/enterprisenation">Enterprise Nation TV</a> with <a target="_blank" rel="noopener" href="http://businessblog.o2.co.uk">O2 Business</a>, the entrepreneur shares his inspiring story and explains how other entrepreneurs can do the same.

I’m a content and communications strategist with a passion for brand storytelling. I also happen to be Enterprise Nation’s content manager – so if there’s anything you’d like to see more of, or you have a story to tell, please do connect!

Content Manager

Superfoodio’s Nirali Mankodi: ‘Our first stockist was Selfridges’

This is how small brands can get their products into big retailers.

As Enterprise Nation's small business community manager, my role is to guide our members through every stage of their user journey, developing and improving their experience within the Enterprise Nation community, and arming them with the knowledge and resources they need to start and grow their business.&nbsp;&nbsp;

I have over 20 years of experience working in customer and B2B support. Having also managed a small business for many years, I understand the struggles that they face am passionate about helping them grow. I love to hear member success stories, particularly those in the food and drink sector.&nbsp;

Small Business Community Manager

New to the Enterprise Nation community

This is a group for new members of the Enterprise Nation community to connect with likeminded businesses and the Enterprise Nation team. Use this space to meet other businesses who might be on a similar journey or looking to grow their network. Join and introduce yourself! Welcome to the community.

Creative Director

Building Strong Brand Foundations

&lt;p&gt;What will you get?&lt;/p&gt;

&lt;p&gt;You will have a clearly defined and useful purpose, mission, vision, and set of values that creates the soul of your business.&lt;/p&gt;

&lt;p&gt;What you cover&lt;/p&gt;

&lt;ul&gt;
	&lt;li&gt;Why setting the right foundations is so important?&lt;/li&gt;
	&lt;li&gt;What is a purpose and why you need one?&lt;/li&gt;
	&lt;li&gt;What&amp;#39;s the difference between mission and vision? How do they help you build a better brand?&lt;/li&gt;
	&lt;li&gt

I am the Co-Founder Jampot Business support. We work with entrepreneurs, small businesses and startups supporting them with everything from EA to HR, Marketing to Finance/Accountancy, Web & Graphic Design to Legal Consultancy and all on a here-when-you-need-us basis.

WATCH: Ella's Kitchen founder on why entrepreneurs should think like a toddler

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