Name: Lunch and Learn: Why you need PR and marketing to boost your business
Uploaded: 2021-09-02
Description: Watch back this recorded Lunch and Learn webinar to hear School of Sales trainer, Rosie Davies-Smith explain why you need PR and marketing to boost your business.

Watch back this recorded Lunch and Learn webinar to hear School of Sales trainer, Rosie Davies-Smith explain why you need PR and marketing to boost your business.

Lunch and Learn: Why you need PR and marketing to boost your business

https://www.enterprisenation.com/learn-something/video-why-you-need-pr-and-marketing-to-boost-your-business

Webinar

Watch back: Why you need PR and marketing to boost your business

PR and marketing go hand in hand, but how? In this recorded workshop, we take a closer look at why you need to have both PR and marketing in place to be able to drive your product-based business forward. 

Watch back this recorded Lunch and Learn webinar to hear 

 explains why you need PR and marketing to boost your business. 

• PR vs marketing: What's the difference?

• Why you need both and how they work together 

• How PR and marketing plays a key part in a buyer's decision process

• How to maximise your PR efforts through your marketing

I&apos;m Rosie, the founder of <a href=&apos;https://prdispatch.com/&apos; target=&apos;_self&apos;>PR Dispatch</a> - the UK&apos;s first affordable PR membership platform for product-based eCom businesses I am also the founder of PR agency LFA. I started PR Dispatch to offer affordable PR support to brands who couldn&apos;t afford to spend thousands on a PR agency each month. We give our members everything they need to pitch their business and products to the press.
Since 2014 I&apos;ve worked with thousands of brands and nothing makes me happier than teaching brands how to do their own PR and get results. It&apos;s been an honour to be recognised for our work with PR and small businesses through a number of awards (2016 Natwest Great British Creative Industries Entrepreneur of the year and 2019 Enterprise Nation PR advisor of the year).
I started a PR agency with no previous PR experience (find out more <a href=&apos;https://prdispatch.com/about-us&apos; target=&apos;_self&apos;>here</a>) so I truly believe that anyone can do their PR if they just know how.
Interested in pitching to the press, but don&apos;t know where to start? The best way to learn more about what we do and how we can support your PR journey is to join one of our next membership tours. A perfect opportunity to ask any questions you have. Register here https://prdispatch.com/book-a-tour - hopefully, see you there.

Founder

School of Sales: How to boost your 2022 PR strategy

Watch back: How to boost your 2022 PR strategy

Multi-award-winning named as one of the top 40 Digital UK Women to watch 2020, Business Consultant Online Innovation /Technology Enabler, Digital Transformation and, Marketing Specialist. Specialist areas include Business Systems, Process/Workflow, Digital and Online Business Models, Business Strategy, Demand/ Lead Generation, Marketing Funnels, Business Systems, Processes, Workflow, Digital Business Models and Online Business Strategies, Sales Marketing Funnels.&nbsp;

Supporting Global Clients, Katrina Consult’s, Trains/Coaches Agencies, Corporations, and Business owners with her framework process. With features in Forbes, Psychologies Magazine, and The Times, Kat assists clients to build a plan, solution, and strategy, to increase digital business growth, sales and passive income.&nbsp;

A certified and qualified Adult Trainer as well as being trained with industry experts such as Harvard Online and Silicon Valley Innovation Center.&nbsp;

Blending Academia, Corporate, Business, Practice and Theory, a serial accomplished Entrepreneur and Consultant. With over 22 years of extensive experience as a Marketing Strategist, Project Programme/PMO Manager and a Digital Business Transformation Analyst.&nbsp;&nbsp;

Director - Consulting, Mentoring & Training - Business Consultant | Digital | Senior Marketer

Digital Business and Culture Transformation Hub

We provide training, workshops, resources, expertise, and consultation support in adopting digital, technology, and innovative methods for business marketing, operations, systems, learning, and operations.

You know happy customers become loyal and loyal customers spend more. But unlike multinational businesses who can employ a team, SMEs only have time to think about customers when they shout.
I believe SMEs deserve all the benefits of intentionally managing their customers&apos; experience taken for granted by the big companies. I support businesses like yours in three steps.
1. Step into the shoes of your customers. We can use any of these tools, depending on your needs:
<ul>
<li>Empathy maps</li>
<li>Customer personas (so much more than marketing avatars!)</li>
<li>Value propositions</li>
<li>Customer Journey Maps</li>
<li>Customer feedback (aka Voice of the Customer and customer listening)</li>
</ul>
2. Once we have a clear picture of customer needs, we work together to meet those needs by optimising or designing products, services and interactions (also known as touchpoints).
3. Finally, we ensure a return on your financial, time and emotional investments by accelerating benefits.
Managing customer experience is addictive, when you see the benefits we can discuss how to move to the next level of maturity.
Why would you trust me with your business, employees and customers?
I believe small and medium-siz businesses deserve the competitive advantages enjoyed by big companies and understand the time and cost constraints that get in the way.
I have a long history of helping businesses, teams and individuals work more closely, more beneficially with clients and customers. I know what is necessary and how to deliver business results, using her extensive experience in product, process and service design, problem solving and workshop design and facilitation, including over 14 years in Rolls-Royce and leading major projects at Philips and Allied Signal.
I am one of CXM’s CX Stars of 2021, placed in the top ten of professionals.

Customer Experience Consultant

Customer Journey Mapping masterclass - Customer Experience

Delivered as an interactive workshop, the masterclass helps your team build their understanding of your customers’ experience and commit to action. You will step towards customer centricity and reap the benefits of customer first thinking.

You will learn how to map your customer’s needs, experiences and perceptions and gain invaluable insight into the impact your products, services and touchpoints have on their willingness to buy more and recommend your business.

Then we will identify and prio

I’m a <a href=&apos;https://www.nikihutchison.com/&apos; target=&apos;_self&apos;><ins>Business &amp; Marketing Expert</ins></a> and fierce supporter of Female Founders. Over the past twenty years, I have worked with hundreds of female-led small businesses as well as corporate clients to deliver impactful marketing campaigns that drive results. I empower female led-businesses by providing them with the knowledge and skills to build engaged audiences and skyrocket business growth without spending money on ads.
As well as creating effective marketing campaigns for agencies and clients, I have also managed and grown two businesses myself. A firm believer in sharing knowledge, I have built a thriving online community on <a href=&apos;https://www.facebook.com/groups/nikihutchisonmarketingcommunity&apos; target=&apos;_self&apos;><ins>Facebook</ins></a> and <a href=&apos;https://www.instagram.com/nikihutchison/&apos; target=&apos;_self&apos;><ins>Instagram</ins></a>, where I share the lessons and tips that I’ve learnt, interviews guest experts on key business &amp; marketing topics and provide a platform to support other female-led businesses.
Building a business like downhill skiing, and when you’re learning to ski it helps to have an experienced instructor. I am that person for female-led small businesses. I don’t have time for gimmicks, I support female led-businesses by teaching founders tried and tested, action-focused marketing methods, in a straight-forward, jargon-free way.

Business & Marketing Expert

Niki Hutchison

I’m a <a href=&apos;https://www.nikihutchison.com/&apos; target=&apos;_self&apos;><ins>Business &amp; Marketing Expert</ins></a> and fierce supporter of Female Founders. Over the past twenty years, I have worked with hundreds of female-led small businesses as well as corporate clients to deliver impactful marketing campaigns that drive results. I empower female led-businesses by providing them with the knowledge and skills to build engaged audiences and skyrocket business growth without spend

Lunch and Learn: Why you need PR and marketing to boost your business

Watch back: Why you need PR and marketing to boost your business

You might also like…

Get business support right to your inbox