Posted: Wed 27th Oct 2021
We’ve all been in situations where we have tried to be something we are not, or have tried to fit in with a certain group. When that happens, we might be able to walk the talk, but we know on some level that things don’t feel right. The same goes for our businesses and especially how we market ourselves and talk about what we do.
Being an entrepreneur means we are often doing things for the first time, so if we don’t check in with ourselves, we can end up trying to fit someone else’s model of who we should, especially within a certain industry.
Not only does it require huge amounts of energy to keep up this facade, but it can lead to cynicism, disillusionment, despair and even burnout.
But there is another way! Watch back this recorded Lunch and Learn, to hear adviser Marisa Guthrie discuss how being authentic is all about connection to yourself and your values.