Posted: Wed 27th Oct 2021
In this Lunch and Learn, business coach Marisa Guthrie discusses how being authentic is all about connecting to yourself and your values.
We've all been in situations where we've tried to be something we aren't, or have tried to fit in with a certain group. When that happens, we might be able to walk the talk, but we know on some level that things don't feel right.
The same goes for our businesses and especially how we market ourselves and talk about what we do.
Being an entrepreneur means we're often doing things for the first time. So if we don't check in with ourselves, we can end up trying to fit someone else's model of who we should, especially within a certain industry.
Not only does it require huge amounts of energy to keep up this façade, but it can lead to cynicism, disillusionment, despair and even burnout.