Posted: Fri 18th Jun 2021
''Modest Trends London is a brand I built for the underrepresented Muslim consumers out there. As a British-born Muslim, I love fashion. Growing up, I was always into Vogue and Cosmopolitan. But there was never anything that represented the styles I’d like to wear. When I started wearing a scarf, I just couldn’t find one I liked. I started to think that we need representation on the high street; we need more brands that represent this growing demographic of consumers''.
Watch back this recorded webinar to hear the journey of Rifhat and how she started her own brand, Modest Trends London. Listen to the lessons learnt along the way and how she is using fashion as a vehicle to support women.