Lunch and Learn: Use digital data to grow your business

Oliver Spark
Oliver SparkSweet Analytics Limited

Posted: Wed 13th Jul 2022

In this Lunch and Learn, Oliver Spark, founder of Sweet Analytics, provides key insights into how you can use data to grow your business. 

Oliver is a retailer with many years experience of running retail businesses. He was MD of The White Company and grew this from £6 million to £50 million, crediting this success to his understanding of customer metrics.

He set up Sweet Analytics, a customer and marketing analytics platform, in 2018, and works with retail SMEs to help them grow.

Key takeaways from this session: 

  • The 10 key metrics you need to be monitoring

  • Understand how a customer forecast model works

  • How to grow a retail e-commerce business in a multi-channel world

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Oliver Spark
Oliver SparkSweet Analytics Limited
Founder of Sweet Analytics - the Marketing Data Platform I always needed as a multichannel retailer. Connecting all marketing platforms giving a true SVC. Essential for customer retention, acquisition and growth.

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