Posted: Wed 13th Jul 2022
In this Lunch and Learn, Oliver Spark, founder of Sweet Analytics, provides key insights into how you can use data to grow your business.
Oliver is a retailer with many years experience of running retail businesses. He was MD of The White Company and grew this from £6 million to £50 million, crediting this success to his understanding of customer metrics.
He set up Sweet Analytics, a customer and marketing analytics platform, in 2018, and works with retail SMEs to help them grow.
Key takeaways from this session:
The 10 key metrics you need to be monitoring
Understand how a customer forecast model works
How to grow a retail e-commerce business in a multi-channel world