Name: Lunch and Learn: Stories that appeal to the press
Uploaded: 2021-07-22
Description: Ceri-Jane Hackling of Cerub PR explains why PR isn’t just about press releases and offers tips for creating a story to get your business in the press.

Ceri-Jane Hackling of Cerub PR explains why PR isn’t just about press releases and offers tips for creating a story to get your business in the press.

Lunch and Learn: Stories that appeal to the press

https://www.enterprisenation.com/learn-something/video-stories-that-appeal-to-the-press

Webinar

Watch back: Stories that appeal to the press

 provides advice on how you can get your business in the press. Ceri is the managing director and founder of 

, an award-winning Buckinghamshire-based PR and communications agency. 

Ceri also explains why PR isn’t just about press releases and offers tips for creating a story that will help get your business some media promotion.

Stories that appeal to the press

I'm Rosie, the founder of <a href="https://prdispatch.com/" target="_self">PR Dispatch</a> - the UK's first affordable PR membership platform for product-based eCom businesses I am also the founder of PR agency LFA. I started PR Dispatch to offer affordable PR support to brands who couldn't afford to spend thousands on a PR agency each month. We give our members everything they need to pitch their products to the press.
Each year we also support product-based businesses in pitching to the Christmas gift guides and making the most of this key time of the year. Our 2021 Christmas Gift Guide Membership opens on the 8th of July 2021 - if you're interested, join the waitlist now https://prdispatch.com/christmas-gift-guide-membership-2021
Since 2014 I've worked with thousands of brands and nothing makes me happier than teaching brands how to do their own PR and get results. It's been an honour to be recognised for our work with PR and small businesses through a number of awards (2016 Natwest Great British Creative Industries Entrepreneur of the year and 2019 Enterprise Nation PR advisor of the year).
I started a PR agency with no previous PR experience (find out more <a href="https://prdispatch.com/about-us" target="_self">here</a>) so truly believe that anyone can do their PR if they just know how.

Founder

School of Sales: How to grow your product-based business through PR

Watch back: How to grow your product-based business through PR

&lt;p&gt;Flexible Workspace operator with 7 locations. Here to support throughout your business journey providing you with a range of services to help whether you are a new start-up or a more established business.&lt;/p&gt;

&lt;p&gt;&lt;a href="https://www.ubcuk.com/"&gt;https://www.ubcuk.com/&lt;/a&gt;&lt;/p&gt;

Flexible Office Experts - 7 Locations

Business Owners Network

Engage with like-minded business owners across the UK, make new connections, ask and answer questions, share ideas. skills, experiences, and opinions.

Hi I'm Leisa, Chief Go Getter here at Find me the Leads. I help Food &amp; Drink Brands get their products into more places and in front of more people.
I focus specifically on new points of distribution within the Speciality Retail and Out of Home Sector.
I have an extensive backgound in Sales within the Food &amp; Drink Industry and spent 15 years working for Mars driving in store execution within Grocery, specifically Asda, Morrisons &amp; Coop.
I'm a huge champion of all things independent, independent brands and independent retail which is why I support Clients within this space.
I want to help underdistributed brands secure their fair share of space in chillers and fridges, on menus, on shelf and in store.
Please look me up if you are a new food brand wanting to secure listings or an already established brand wanting to drive distribution in the Specialist Retail or Out of Home Sector.

Chief Go Getter

Sales Leads - How and where to find them?

This service is aimed at Food & Drink Producers who want to increase their points of distribution within the Farm Shop and Deli space.

This is a 60 minute online webinar which goes through:

How and where to find Leads
What to do with them once you have them
How long it takes to convert them

All attendees will also receive a resource guide with some top tips on where to look for leads.

Anna is founder and Managing Director of ACM Consultancy Services Ltd (est. 2017),&nbsp;

Anna is a proactive, adaptable and client focused Associate Environmental Consultant and a business owner. She has 14+ years experience of delivering improvements to high value infrastructure projects. Anna develops, motivates and manages multi-disciplinary teams to deliver Environmental Impact Assessments, IS014001 accredited Environment Management Systems, ESG and environment, sustainability and consenting requirements, in both the private and public sector.

She has a particular focus on transitioning projects and organisations towards rational change, in pursuit of delivering the UN Sustainable Development Goals.&nbsp;

She has particular experience applying impact assessment and developing or improving sustainability strategies for businesses, and managing these through within Environment Management Systems.&nbsp;

Anna is a clear and engaging communicator who is adept at building relationships, both internally and externally, driving collaboration, innovation and gaining trust. She considers wider aims, whilst presenting great attention to detail in order to achieve improved service delivery. Anna is highly organised and has a proven track record of thriving in highly pressurised and challenging environments. 

Anna has gained experience on a range of multidisciplinary projects, with project values of up to £42.6 billion. She has worked on the largest Geospatial database in Europe and her research has been used by the Environment Agency, DEFRA and EAZA to inform them of the state of the implementation of their policies and guidelines.

Company:&nbsp;
An environment and sustainability consultancy SME that helps forward thinking businesses achieve sustainability outcomes. We drive optimised environment and sustainability performance into your existing business operations, to empower a globally sustainable future through transformative thinking, innovation, collaboration and expertise. We create rational change, to transition your teams towards meaningful holistic outcomes that work now and, in the future. We create an equilibrium of environmental and operational performance.

You can view more about our mission statement on our website: www.acmconsultancyservices.com, where you will also find our featured resource, clients, partners and additional information.&nbsp;

Description of Company Services:&nbsp;&nbsp;
&gt; Since 2017, we have been supplying businesses with environment and sustainability expertise.&nbsp;
&gt; We inform our client’s business operations from the strategy stage, through to the post-construction stage, depending on your individual delivery needs. We take a holistic approach to solutions, to ensure multi-beneficial outcomes.&nbsp;
&gt; Our services include technical, advisory, consultancy, management and assurance services, as well as performance reporting and sustainability auditing to ensure sustained performance.&nbsp;
&gt; We help at the pilot-project, project, or organisational level, with the benefit of an agile, flexible and collaborative resource platform that allows us to deliver the right expertise, exactly when you need it.

Delivery of the UN Sustainable Development Agenda through provision of services, as follows:&nbsp;
&nbsp;
&gt; Environment and Sustainability Consultants &amp; Managers&nbsp;
&gt; ISO14001 Environment, Sustainability &amp; Consents Management&nbsp;
&gt; Environmental Impact Assessment&nbsp;
&gt; ESG&nbsp;
&gt; Sustainability Strategy&nbsp;
&gt; Sustainability Performance Reporting&nbsp;
&gt; Green Globe Auditing and Certification (Tourism, Private Schools, Hotels)&nbsp;
&gt; Corporate Self-Assessment Courses&nbsp;
&gt; Educational, Social and Community Services and Initiatives (including corporate sponsored sustainability games I.e., Water theme)&nbsp;
&gt; Specialist Consultancy, including:&nbsp;
o Water Reuse (Incl. Water Audits, Water Reuse and Commercials)&nbsp;
o Carbon Reduction&nbsp;
o Regenerative Agriculture (Inc. Vertical and Container Farming, Organic Regenerative Farming [Incl. Soil Food Webs, Permaculture] Biomass and Composting Consultancy, Compost Teas, Land Remediation)&nbsp;
o Biodiversity Net Gain/Nature Based Solutions and Ecology&nbsp;
o GIS (Sectors: Ecology and Nature Based Solutions, Renewable Energy, Contaminated Land, Waste Management, Disaster Mapping, Utility Infrastructure Routing, Housing Asset Management, Strategic Proposals and Project Mapping)&nbsp;
o Waste&nbsp;&nbsp;

We also partner with a number of research innovative technological and consultancy firms, including in water filtration, H&amp;S and Social Value Enterprises.&nbsp;&nbsp;

Our services list, popular with our 100% repeat customers, is by no means exhaustive as we adopt an agile resource platform of experts.&nbsp;&nbsp;

Why not get in touch so we can demonstrate exactly how we will deliver our mission statement and create thriving, quality operations and outcomes for your business?&nbsp;&nbsp;

Company Website: www.acmconsultancyservices.com Personal Linkedin: https://www.linkedin.com/in/anna-hewson-04b93835/ Company LinkedIn: https://www.linkedin.com/company/acmconsultancyservices&nbsp;

Director

ANNA HEWSON

Anna is founder and Managing Director of ACM Consultancy Services Ltd (est. 2017),&nbsp;

Anna is a proactive, adaptable and client focused Associate Environmental Consultant and a business owner. She has 14+ years experience of delivering improvements to high value infrastructure projects. Anna develops, motivates and manages multi-disciplinary teams to deliver Environmental Impact Assessments, IS014001 accredited Environment Management Systems, ESG and environment, sustainabil

Lunch and Learn: Stories that appeal to the press

Watch back: Stories that appeal to the press

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