Posted: Fri 3rd Sep 2021
Carol Jackson is the founder of ELJ Drinks Ltd, the home of the incredible range of naturally coloured and flavoured gins, called Ellis Gin. The aim has always been to bring fun and colour to the gin market.
Carol started her journey in the alcohol industry in 2017. Like many small businesses, she created the business whilst still working full time. Initially, Carol and her team created a range of ready to drink gin cocktails, using the first creation of Ellis Gin as the base alcohol. The RTDs were delivered in premium cylindrical glass bottles with a quirky snap cap – ticking the boxes on convenience, low calorie and premium!
In 2018, Carol introduced Ellis Gin to the market – initially launching with two colour changing gins, Carol joined the Pink Gin gang in 2019 and during the first lockdown of 2020, using a Crowdfunder campaign – she launched the latest addition to the range Ellis No.5 Lemon Gin – described as Sunshine in a glass!
Watch back this recorded Lunch and Learn to hear Carol, founder of ELJ Drinks LTD, chat about life as an entrepreneur, creating a successful gin brand and riding the wave of the pandemic.