Vhari Russell, founder of The Food Marketing Experts, explains how you can cover all areas of business, effectively, on a tight budget!

Food Exchange 2022: How to make a big impact with little budget

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Do you want to know how you can make a big impact with little money? 

, explains how you can cover all areas of business, effectively, on a tight budget!

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The Food Exchange 2022: Make a big impact with little budget

Learn how you can cover all areas of business, effectively, on a tight budget!

The Food Exchange 2022: How to make a big impact with little budget

It&apos;s a tough vocation being an entrepreneur and owner of your own business however, the rewards both emotionally, financially, professionally, and your impact on other humans, can be rich and satisfying. There are highs and lows and my job is to help you smooth the ride providing consulting services focusing on specialists areas that will impact everything you do - knowing your customers, what makes them tick, aligning your offer and values in ways that always resonate, that builds long-lasting relationships and drives digital revenue.
B2B buyers have evolved. They no longer just purchase, they subscribe to your values, the brand experience you offer as well as product &amp; pricing fit. They want trusted partnerships, not just suppliers. Investing in marketing tactics can very often fumble without the right up-front investment in understanding your customers, building emotional connections, telling your story, getting the right technology in place and optimising engagement throughout the buyer and customer journey. After 25 years of bringing up kids, providing a safe and secure home for my family, my motivations and &quot;North Star&quot; are quite different moving forward. If you want to build your business and need to lean on someone who has been at the forefront of marketing digital transformation and want access to know-how, essential tools and tricks that will underpin every aspect of how you go-to-market, I can help.
The added benefit, I have a great network or equally professional and gifted colleagues spanning the whole spectrum of what it takes to do effective marketing so if I don&apos;t know it, I know someone who does.
Here&apos;s the &quot;professional low-down and career highlights&quot; blurb.
I&apos;m a versatile and experienced Director and Board Advisor who has passionately followed and been highly active in the transformation of B2B marketing and sales over the past 14 years supporting scale-up to large corporate businesses. Experienced across multiple sectors principally hi-tech manufacturing, technology, media, fintech, education and professional services. I offer a proven track record of supporting ambitious senior marketing, sales and c-suite executives to challenge, navigate, question and adopt modern transformational strategies to create and accelerate growth.
Business strategist and real-world cross-functional tactical execution leader leveraging business &amp; technical acumen to challenge complex growth stage issues
A specialist in the essential digital sales &amp; marketing components to drive revenue. I can help you..
<ul>
<li>Understand your customers first (deal cutomer profiles &amp; personas), what makes them tick and how to create solid GTM plans (buyer journey mapping, messaging, content planning, integrated campaign planning).</li>
<li>Thinking about buying technology? I can help you Identify the key business priorities that warrant investment in technology before you spend a penny!</li>
<li>How to create the most appropriate and effective technology ecosystem to drive digital engagement, sales &amp; growth</li>
<li>Avoid the traps that can lead to technology failure</li>
<li>Marketing &amp; sales technology consulting experience includes Folloze, Drift, 6Sense, Bombora, Salesforce, Oracle Marketing Cloud, Outreach, Turtl, Adobe, Bombora, Hubspot and more</li>
</ul>
EXAMPLE SENIOR LEADERSHIP ADVISORY ROLES
Global Automation Vendor: Advisor to global marketing leadership team. Tech stack investment strategy &amp; optimisation, campaign performance analysis, strategic service &amp; team investment, change management, creating a data-driven culture and using data analysis to make decisions
Global Industrial Solutions Vendor: Advisor to global marketing &amp; sales leadership teams on cross-channel digital programme conversion optimisation and account-based marketing/sales programmes. Tech stack audit, optimisation and investment strategy including conversational marketing &amp; sales (chatbot) strategy, programme delivery, sales onboarding &amp; enablement.
Global Colocation &amp; Data Centre Provider: Advisor to EMEA marketing &amp; sales leadership teams on tech stack optimisation, technology investment strategy and multiple marketing operations programme delivery – integration, analytics, chat strategy, ABM, lead nurturing &amp; lead scoring, sales &amp; marketing alignment.
BOARD ADVISORY ROLES
Sales Directorships at two, top five global technology corporations (SaaS application products)
Managing Director, Board Advisor, Marketing Consultant, global B2B marketing agency
Business Director, Board Advisor, Marketing Consultant , UK B2B marketing agency
Sales Director, global SaaS technology scale-up (EMEA growth-IPO-Acquisition)
Partnership Lead for numerous US SaaS scale-ups breaking into EMEA

Marketing Strategist and Tech Adviser

Essential sales and marketing components for start-ups

Starting and scaling a business requires mastery of several essential sales and marketing components.

We&apos;re here to help you.
Accessible, jargon-free explanations to help you understand your finances, optimise your tax claims and grow your business successfully.
Benefit from:
<ol>
<li>Practical, relevant, commercial corporation tax, income tax, director remuneration tax and VAT advice.</li>
<li>Making your year end accounts tell the correct story to the public and HMRC.</li>
<li>Understanding your figures. What do they tell you? What&apos;s happening to your margins and underlying cash. We&apos;ll take you through it.</li>
<li>Specialist area advice such as R&amp;D and S/EIS advice and claims.</li>
<li>Signposting you to other trusted relevant services, such as bookkeepers.</li>
</ol>

CEO and Founder

Small business taxation

This group is for small businesses from any sector to discuss taxation.



Rich Beale is a certified mentor and business coach specialising in accounting and start-ups. Rich has experience of running his own bookkeeping prctice for over 11 years. He also established a business events company in 2016 running business expos, awards and networking events both online and in person.

Rich is based in Herefordshire and is open to supporting small businesses across the UK.

Rich&apos;s mentoring experience
Rich has over well over ten years of experience working with start-ups and small businesses. He loves to see start-up businesses grow and develop and enjoys supporting small businesses with his expertise, along with his accounting and bookkeeping skills to ensure businesses are compliant with financial and HMRC requirements.

Rich qualified as a Cerified Business Coach in 2021 and has also recently undertaken training with the Association of Business Mentors.

How Rich can help your business
Rich is a start up business specialist and an expert with Xero Cloud Accounting Software. He can help you with business setup requirements, accounts setup, bookkeeping and business and goal planning. Rich has experience working with small businesses across a number of different sectors - including construction, retail and professional services businesses.

Rich will act as a sounding board and guide you through 10 hours of 1:1 mentoring. Rich is a great listener, he will ask the right questions, and be passionate about helping you achieve your business goals.

Small Business Mentor Coach and Bookkeeper

Business Startup Training by Rich Beale 

Starting your own business is a process, not an event. People talk about ‘taking the plunge’ into small business like it’s an adrenalin sport. And there will be some heart-stopping moments, like when you take a loan, sign a lease, or greenlight your first order of supplies.

But starting a business isn’t one big decision. It’s hundreds of small decisions. And if you want to succeed, you need to move through them systematically and with a cool head.

​
How can you help me?
Our brand new Start up 

Website is Not Enough eBook - available <a href=&apos;https://www.branderbee.com/43f5862a&apos; target=&apos;_self&apos;>here</a>. To successfully build, launch, and sustain a profitable service-based business, you must consistently attract high-paying clients every month and build revenue growth. I can help!
<ol>
<li>Former UX Designer in the retail sector, contributing to a website with over 500,000 active users. ?????</li>
<li>Consistently outperforming 18,000,000 competitors on Upwork with a flawless 100% satisfaction rating. ??</li>
<li>Mentored a budding entrepreneur, guiding them to secure a runner-up position in the Greenwich University Enterprise Challenge that year.</li>
<li>Designed, built, and launched numerous websites through my consultancy, Branderbee. ????</li>
</ol>
I am on a mission to help 52 clients by 2025 build their websites and marketing systems, embodying the motto of Website is Not Enough.

Web Designer and Marketing Consultant

Aggie Dymarska

Website is Not Enough eBook - available <a href=&apos;https://www.branderbee.com/43f5862a&apos; target=&apos;_self&apos;>here</a>. To successfully build, launch, and sustain a profitable service-based business, you must consistently attract high-paying clients every month and build revenue growth. I can help!
<ol>
<li>Former UX Designer in the retail sector, contributing to a website with over 500,000 active users. 🛍️💻</li>
<li>Consistently outperforming 18,000,000 competitors on Upwork

The Food Exchange 2022: How to make a big impact with little budget

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